Well, that’s exactly what’s happening with Meghan’s latest Instagram announcement about her As Ever brand. Let me tell you, the red flags aren’t just waving—they’re doing an entire synchronized swimming routine.
You’ve all seen it by now—the honey dripping, the carefully arranged jam jars, the whole Martha Stewart-meets-Royal-lifestyle aesthetic she’s trying so desperately to achieve. But here’s what’s fascinating: Netflix, her supposed distribution partner, is completely silent. Not a peep, not a repost, not even a tiny like on social media.
If you know anything about Netflix, you know they’re usually all over promoting their partnerships. So, this silence? It’s deafening.
Let me take you back a bit because, to really understand what’s happening here, we need some context. Remember when Harry and Meghan first signed that massive Netflix deal? Everyone thought they were going to be the next big thing in content creation. The press releases were flying, the predictions were grand, and Netflix probably thought they’d struck gold.
Fast forward to today, and what do we have? A documentary that divided audiences (and that’s putting it politely), a bunch of unrealized projects, and now this bizarre situation with As Ever.
Speaking of As Ever, let’s dive into this trademark mess because it’s absolutely fascinating. There’s already an established brand called As Ever in New York City that’s been around since 2015. These are hardworking people who built their brand from scratch, and suddenly, they’re forced to make public statements distancing themselves from Meghan’s venture.
Can you imagine being in their position? Building something for years, only to have someone try to steamroll over your brand.
But here’s where it gets even more interesting. I’ve been digging through the trademark applications (yes, I do that kind of research for you, my beautiful people), and guess what? Meghan’s As Ever trademark is still pending—not approved yet. She’s out here making announcements like everything’s set and ready to go.
It’s giving me serious déjà vu of the American Riviera Orchard situation. Remember that disaster? Another grand announcement that went nowhere because she couldn’t secure the trademark.
Now, let me share some insider information about what happened at Netflix yesterday because this is where things get really juicy. Sources say Netflix called Meghan in for a meeting—and not just any meeting. We’re talking serious lawyers present kind of meeting.
Why? Because they thought they were partnering with someone who had all their ducks in a row. Instead, they’re potentially getting dragged into a trademark dispute that could have been avoided with basic due diligence.
And speaking of due diligence, let’s talk about Meghan’s approach to business because it’s a masterclass in what not to do when you’re launching a brand.
There’s a proper order to things: first, you secure your trademarks; then, you set up your supply chain; then, you get your distribution in order; and only then do you make your announcement. But Meghan? She does everything backwards. It’s like announcing you’re opening a restaurant before you’ve even found a location or gotten your food licenses.
Let me tell you something really interesting about Harry’s recent behavior because it ties into this whole situation perfectly. There’s this clip going around where he’s talking about parenthood, and honestly, it’s quite revealing.
Instead of showing the natural joy and pride most parents express, he talks about children being “challenging” and makes these odd comments about family size. It’s such a stark contrast to the Harry we used to know—the one who was always fantastic with kids, who couldn’t wait to be a father.
And speaking of contrasts, let’s talk about William and Catherine for a moment. Have you noticed how they handle their projects? Take Catherine’s Early Years initiative. She spent years studying childhood development, consulting with experts, and building relationships with organizations—all before making any big announcements.
That’s how you build something meaningful and lasting. No drama, no grand proclamations—just solid, careful work.
But back to this Netflix situation because it gets even more interesting. You know what happened during that meeting yesterday? According to my sources, when Netflix executives started asking the tough questions about trademark security and product availability, Meghan actually fainted.
Yes, you heard that right—fainted. Now, I’m not saying it wasn’t genuine (stress can do terrible things to people), but isn’t it interesting how something dramatic always seems to happen when she’s faced with accountability?
And let’s talk about these products she’s supposedly going to be selling. We’ve seen the jam jars in her video, but where are these products coming from? Who’s manufacturing them? Where’s the facility?
These aren’t just minor details—these are fundamental business questions that should have been answered months ago. But instead, we’ve got another situation where the cart is so far in front of the horse, the horse can’t even see it anymore.
What’s particularly fascinating is looking at Meghan’s trademark application in detail. She’s trying to claim rights to everything from skincare to garden tools to pet products. It’s like she’s throwing everything at the wall to see what sticks.
But successful brands aren’t built that way. Look at Catherine’s successful collaborations—they’re focused, purposeful, and most importantly, properly planned.
The Netflix executives must be pulling their hair out right now. They’ve invested millions in this partnership, and what have they gotten in return? A documentary that caused more controversy than content, unrealized projects, and now this messy brand launch that might actually expose them to legal issues.
That’s not the kind of return on investment any business is looking for.
And let’s talk about the timing of all this. While Catherine is dealing with her health challenges with such grace and dignity—maintaining privacy while still keeping the public appropriately informed—we’ve got this circus going on. The contrast couldn’t be more stark.
What’s really telling is how the public is responding to all this. I’ve been reading your comments, my beautiful people, and you’re seeing right through it. You understand why the Royal Family has certain protocols and procedures in place—because they prevent exactly these kinds of situations.
These aren’t arbitrary rules meant to restrict anyone; they’re guidelines built on centuries of experience.
Let’s dig deeper into this Netflix situation because it gets even more fascinating. Sources tell me that Netflix’s legal team specifically advised against promoting Meghan’s announcement until all trademark issues were resolved. That’s standard business practice, right?
But what does Meghan do? She goes ahead anyway, essentially forcing their hand. It’s the same pattern we saw with the infamous Oprah interview—act first, deal with consequences later.
And speaking of consequences, let’s talk about what this means for Netflix’s reputation. They’re not just any streaming service—they’re a major global brand that’s built their success on calculated risks and smart partnerships.
But this situation? It’s starting to look like neither. Every time something like this happens, it chips away at their credibility too. That’s why their silence is so significant—they’re clearly trying to distance themselves from this mess.
The really sad part about all this is how it affects Harry. Have you seen his recent interviews? The way he carries himself now compared to just a few years ago? It’s like watching two completely different people.
The old Harry had this natural charm, this genuine warmth about him. He was the people’s prince, remember? Now, he looks uncomfortable, uncertain—like he’s constantly second-guessing himself.
Let’s look at the business side of this venture because it really shows the amateur hour we’re dealing with. When you’re launching a lifestyle brand, you need a clear unique selling proposition. What’s the gap in the market you’re filling? What’s your expertise? What makes your product special?
But all we’ve got are vague promises and pretty Instagram aesthetics.
