Nearly a year after launching her lifestyle brand, *American Riviera Orchard*, Meghan Markle is back with yet another rebranding attempt. Enter *as ever*—a new name, but the same old chaos. The Duchess of Sussex announced her latest entrepreneurial endeavor via Instagram, describing *as ever* as an extension of *The Tig*, her long-defunct lifestyle blog that few were asking to see revived.
This time, Meghan claims her brand will offer a wide range of products, from pet food and yoga gear to home decor and cookbooks. However, there’s one glaring issue: no one knows when *as ever* is actually launching. The website currently only allows visitors to sign up for updates, leaving potential customers in the dark. Because what’s a Meghan Markle business venture without a vague launch date and an air of mystery?
The timing of this announcement conveniently aligns with the release of her Netflix show, *With Love, Meghan*, set to debut on March 4th. But here’s the twist: Netflix, her supposed business partner, reportedly wasn’t thrilled about her surprise rebranding move. According to sources, the streaming giant had to take down her Shopify page because things weren’t exactly in order. Imagine expecting a polished, professional rollout from Meghan Markle—only to be met with yet another disorganized mess.
To make matters more complicated, it appears Meghan has been planning *as ever* since 2022, back when she first launched her Instagram account. This means she was plotting this new venture while *American Riviera Orchard* was still struggling to gain traction. Why would someone plan a brand relaunch before their first business even had a chance to succeed? Because, as we’ve come to expect, nothing Meghan does seems to be thoroughly thought through.
Now, let’s dive into the legal headaches surrounding *as ever*. First, there’s already a brand named *As Ever*, founded in 2015 by a functional husband-and-wife duo. This small, independent clothing brand has a loyal following—something Meghan’s ventures have yet to achieve. Did Meghan simply assume she could swoop in, claim the name, and make it her own? Given her history of “borrowing” ideas, it wouldn’t be entirely surprising.
Then there’s the logo controversy. Meghan’s new *as ever* logo bears an uncanny resemblance to an existing coat of arms from Mallorca. Once again, originality seems to be in short supply. Did she think no one would notice the similarities, or was this another oversight in her rushed rebranding efforts?
The million-dollar question remains: Is Meghan Markle actually capable of running a successful business? Her track record suggests otherwise. From *The Tig* to *American Riviera Orchard* and now *as ever*, her ventures have been plagued by poor planning, legal issues, and a lack of clear direction.
As the world watches her latest attempt at entrepreneurship unfold, one thing is clear: Meghan’s rebranding efforts are as messy as ever. Will *as ever* finally be the success she’s been chasing, or will it join the growing list of her failed projects? Only time will tell, but for now, it seems the only thing predictable about Meghan Markle’s career is its unpredictability.
