The Duchess of Sussex Offers Fans a Peek Behind the Scenes of Her Exciting New Brand
Meghan Markle is pulling back the curtain on her latest passion project, and fans are loving it.
On Thursday, March 27, the Duchess of Sussex’s lifestyle brand, As Ever, dropped a fresh Instagram reel that dives into the making of its signature raspberry jam. The video walks viewers through the whole process—starting with handpicked raspberries and ending with beautifully packaged jars ready to hit the shelves.
“Here we go!” the caption teased, keeping it short and sweet.
This raspberry jam is just a taste of what’s to come from As Ever. The brand has big plans, with a full collection of artisanal goodies slated for a spring 2025 launch. Expect treats like wildflower honey, herbal tea blends, shortbread cookies, and even crepe mix, all detailed on the brand’s website.
Meghan first hinted at the jam back when the company went by American Riviera Orchard. She sent out 50 numbered jars as gifts to A-list pals like Kris Jenner, Mindy Kaling, and Chrissy Teigen, sparking plenty of buzz.
Mindy Kaling, who snagged jar number 19, couldn’t resist poking fun at the numbering on With Love, Meghan. “As a very hierarchical person, I was like, who are these people ahead of me?” she quipped.
Meghan brushed off the chatter with a laugh, saying, “People started to take it very personally.”
Fast forward to now, and actress Abigail Spencer recently gave fans a look at the sleek, updated packaging. Her Instagram reel caption? A playful “Start spread-ing the news.”
The brand’s new name, As Ever, is a nod to Meghan’s passion for “food, gardening, entertaining, and finding joy in the everyday,” as she’s shared in the past. With this behind-the-scenes glimpse, it’s clear she’s putting her heart into every detail.
