Meghan Markle, here we go again with another headline-grabbing misstep. This time, it’s her As-Ever product line that’s raising eyebrows—and not in a good way. The star of this disaster? Those embarrassingly crinkled, peeling product labels that look like they were slapped on during a last-minute panic. Let’s dive into why these As-Ever product labels are being roasted as a sloppy mess and what they say about Meghan’s brand.
First, let’s talk about those labels. I stumbled across photos of them online, and my jaw dropped. Wrinkled edges, air bubbles trapped underneath, and some even peeling at the corners—it’s a masterclass in how not to package a product. If this is Meghan’s idea of high-end merchandise, someone needs to send her a memo on quality control. These labels don’t scream luxury; they scream “I printed this at home and stuck it on with craft glue.” For a brand that’s supposed to reflect Meghan’s polished Montecito lifestyle, this is a shocking fumble. Attention to detail? Nowhere to be found.
But honestly, the sloppy labels aren’t even the worst part—they’re just the tip of the iceberg. Meghan’s track record suggests a pattern: big promises, lackluster delivery. From her fashion choices to her business ventures, it’s like she’s starring in a reboot of How to Turn Everything into a Hot Mess. The As-Ever line was hyped as a passion project, but what we’re seeing feels more like a rush job than a labor of love. You’d think a former actress who’s no stranger to the spotlight would know that first impressions matter—especially when you’re asking people to open their wallets.
Now, let’s address the spin. Meghan’s team might try to sell these crinkled labels as “handcrafted charm” or “authentic imperfection.” Picture the pitch: “Every bubble and wrinkle tells a story!” Sorry, but no one’s buying that. These aren’t lovingly made artisanal goods; they’re mass-produced products with Meghan’s name slapped on for clout. The idea that some devoted team in Montecito is carefully placing each label with a personal touch is laughable. More likely, these jars were churned out in a factory with zero oversight, and the result is pure chaos in a jar.
Speaking of the products themselves—let’s not kid ourselves. This isn’t small-batch, organic magic whipped up in Meghan’s kitchen. The spreads (because of course there’s a spread) are marketed as “inspired by her recipe,” but does anyone believe she’s been slaving over a stove? It’s just generic stuff repackaged with her face on it, dressed up with buzzwords like “crafted with care” and “made for sharing.” The vagueness of it all feels manipulative, like she’s banking on her fans’ loyalty to overlook the lack of substance. Newsflash, Meghan: repeat customers want quality, not just a famous name.
And those air bubbles under the labels? They’re practically shouting “we didn’t even try.” No professional production line would let these slip through—unless no one was checking. It’s hard to imagine a brand like As-Ever cutting corners this badly, but here we are. Maybe Meghan’s picturing a cozy crafting session where friends and family pitch in to stick labels on jars while sipping rosé. Cute idea, but this isn’t a DIY Etsy shop—it’s a business, and it’s failing the basics.
At the end of the day, Meghan’s As-Ever line feels like everything else she touches: overhyped, underdelivered, and wrapped in a beige cloud of mediocrity. The sloppy product labels are just the latest proof that her brand is more about image than substance. If you’re itching to spend your hard-earned cash on overpriced, poorly packaged goods that scream “we didn’t care,” go right ahead. But for the rest of us, this is one royal flop we’ll be skipping.
