Buckingham Palace Drops Statement as Meghan Markle Unveils *As Ever Launch
Meghan Markle’s making waves again! The Duchess of Sussex just lit up Instagram with a major announcement: the launch of her As Ever lifestyle brand’s first collection, featuring a limited-edition honey jar. She couldn’t hide her excitement, posting, “We’re live! Come shop the *As Ever* collection I’ve poured so much love into. So excited to share this with you.” She added a heads-up: “Limited quantities for each seasonal drop.” It’s a big moment for Meghan—but Buckingham Palace isn’t sitting quiet.
Right before Meghan’s big reveal, the Palace dropped its own bombshell. They shared pics of Duchess Sophie visiting a dementia research lab in Edinburgh, tied to the charity Race Against Dementia. The statement read, “The Duchess of Edinburgh has visited a dementia research laboratory in Edinburgh, founded by Race Against Dementia. @RacingDementia was founded by Formula 1 driver, Sir Jackie Stewart, following the dementia diagnosis of his wife Helen.” It went on, “The charity funds early-career researchers to drive progress towards a cure for dementia.” Sophie, as Royal Patron, got up close with the researchers, checking out their game-changing work. Talk about timing!
Meghan’s been hyping this As Ever drop for days. On the eve of the launch, she gushed, “Before our launch for @aseverofficial tomorrow, I can’t go to sleep without giving a huge thanks to the fellas who have been with me on every creative endeavor for over a decade+.” She’s all in on this venture, and that honey jar’s just the start. But the Palace’s Sophie spotlight feels like a subtle flex—reminding everyone the working royals are still out there, doing their thing.
The dueling updates have royal fans buzzing. Meghan’s pushing her brand with passion, while the Palace highlights Sophie’s quiet dedication. Is this a coincidence or a calculated move? Either way, Meghan’s As Ever debut’s stealing headlines—but Buckingham’s not letting it go unanswered. This royal showdown’s got all eyes locked—what’s next for Meghan’s brand and the Palace’s play? Stay tuned!
