In a shocking twist that has shattered the wholesome image of Meghan Markle’s boutique jam brand, As Ever, an MI6 security source has revealed that the Duchess’s operation is far from the artisanal, homemade venture it claims to be. What was marketed as a small-batch, handcrafted product has been exposed as a deceptive branding scheme allegedly built on fake production lines and overseas mass manufacturing. This bombshell comes after a discreet private investigation into the supply chain and operations of Meghan’s jam label, which launched with beautifully packaged jars sent to influencers and celebrities.
According to the intelligence leak, there’s no trace of a legitimate jam factory run by Meghan Markle on U.S. soil, nor is there any evidence of an authentic homemade production process. Instead, investigators discovered that the so-called artisanal jam is mass-produced by a commercial manufacturer in Europe, shipped to the U.S., and repackaged to masquerade as a luxury, handcrafted good. This stands in stark contrast to the narrative pushed by the Duchess’s PR team, which has emphasized small-batch authenticity and Meghan’s personal touch as key selling points.
MI6 operatives dug deep, tracing shipping records, employee logs, and international business filings that unravel the carefully curated story. A senior analyst who reviewed the case didn’t mince words: “From a branding perspective, it’s clever, but from a transparency and trade perspective, it borders on commercial fraud. Consumers are paying premium prices for something that’s mass-produced, not handcrafted by any stretch.” The investigation further revealed that the jam jars, touted as part of Meghan’s influencer PR strategy, were assembled in a high-end packaging facility in Los Angeles—designed purely for visual appeal rather than authenticity. Employees at the facility, bound by NDAs, admitted to handling luxury promotional materials for celebrity-led ventures and confirmed that none of the jam’s ingredients were locally sourced, despite what promotional content on social media had implied.
Even more troubling is the discovery of a financial web tying As Ever to a shell company registered in Luxembourg. This entity appears to manage profit flows, potentially dodging U.S. tax scrutiny. MI6 has shared these findings with U.S. authorities, flagging suspicious financial routing and a lack of transparency in Meghan’s business filings. This raises serious ethical questions, especially given the Duchess’s public stance on honest business practices, sustainability, and integrity.
The backlash is already brewing online. Former fans feel duped, with one ex-supporter tweeting, “We thought we were supporting a woman-owned small business. Turns out we were funding another royal-scale scam.” As pressure mounts, critics are calling for the FDA to launch an official investigation into deceptive marketing and labeling practices. With As Ever already criticized for its exclusivity and limited availability, these revelations could spell disaster—not just for the jam venture but for Meghan Markle’s already polarizing public image.
If MI6’s findings are fully substantiated by U.S. authorities, Meghan could face legal consequences and a PR crisis far uglier than any royal feud she’s endured. For now, one thing is certain: the sweet, wholesome surface of As Ever might be hiding a very bitter truth.
