So, The Daily Mail dropped a headline that’s got everyone buzzing: The Cut—yep, the same mag that used to stan Meghan and Harry—took a swing at her As Ever brand. Last year, they clocked that Meghan’s projects just can’t catch a break. No matter how hard she tries, everything flops. Why? Trust, likability, relatability—she’s striking out on all three. People aren’t buying what she’s selling, and As Ever? Probably doomed to the same fate.
Now, The Intelligencer—another arm of New York Magazine, like The Cut—jumped in with a savage takedown. They roasted her Netflix show With Love, Meghan and her lifestyle brand ahead of its big product launch. (Oh, and if you missed my breaking news vid earlier—link’s below—it’s wild: her site went from “coming soon” to “sold out” in seconds, before anything was even up for grabs!) This new Intelligencer piece mocks Meghan’s grand plan of recycling jam jars and peddling factory-made goodies to us regular folks. Senior editor Margaret Hartman even shaded her for pouring stuff into fancier containers and passive-aggressively name-dropping “Sussex” to Mindy Kaling in the show. Remember that pretzel scene? Grabbing a bag, dumping them into a cute little sack, tying it up with a name tag—hostess goals, right? Who’s got time for that nonsense?
The Netflix series, out about a month ago (time flies when you’re spilling tea!), got trashed across the board—The Guardian called it “totally unlovable.” The Intelligencer couldn’t even figure out what Meghan’s selling with As Ever. They poked at her site’s “tips” section—rinsing jars for love notes or trinkets? Sure, people DIY jars, but Meghan’s? Nothing special. Then there’s the Instagram vid spilling that her “jam” isn’t the handmade stuff she sent celebs—it’s factory-made raspberry spread in packaging that screams “fancy perfume.” Overkill much? She’s trying to turn basic into bougie, and it’s not landing.
Back to The Cut—last year, writer Danielle Cohen trashed Polo, another Harry-and-Meghan flop, saying it’s just like her “Bard Jam” (sorry, spread—legal stuff, check my vid from a few weeks back!). The Cut used to be Team Sussex, but now? They’re done. They’re calling out the pointless hype—fancy perfume vibes for spread? What’s the deal? Meghan probably thought she had The Cut locked for good press as As Ever rolled out. Nope—another pro-Sussex mag bites the dust, turning on her, Harry, and now her brand. Who’s next?
