Meghan Markle’s New Podcast Dives into As Ever’s Rocky Launch
Meghan Markle is getting real about the anxiety that hit her hard before unveiling her lifestyle brand, As Ever, and she’s sharing it all in her latest project—a podcast called Confessions of a Female Founder.
On April 8, 2025, the Duchess of Sussex dropped the first episode, just days after As Ever’s debut product—a limited-run honey—sold out in under an hour. The quick sell-out should’ve been a win, but a glitch left many paying customers with confirmation emails and no product, turning the launch into what some are calling an “embarrassing” flop. In the podcast, Meghan doesn’t shy away from the stress, admitting she was a wreck in the lead-up. “A month ago, I was obsessed with packaging,” she confessed. “Boxes, eco-friendly peanuts, even where the stickers went—it was all I could think about at 3 a.m.”
Her guest, Whitney Wolfe Herd, the Bumble founder and a close pal, chimed in with some grounding advice. She shared her “rule of fives”: “Will this matter in five minutes? Five hours? Five days? If it’s not a big deal in five years, let it go.” It’s a nugget Meghan clearly needed amid her pre-launch jitters. But the podcast’s timing couldn’t dodge the drama. After the honey fiasco, Meghan fired off an apology email to fans, promising to make it right. Still, royal commentator Kinsley Schofield wasn’t impressed, pointing out the sting for fans who missed out while Meghan’s celebrity crew—like Serena Williams—flaunted their PR gift boxes.
Schofield told GB News, “It’s pretty humiliating for someone pushing a ‘girl boss’ image.” The contrast between Meghan’s polished podcast rollout and As Ever’s messy start has tongues wagging—proof that even a Duchess can’t escape a launch gone sideways.
