Meghan Markle’s Big Win Gets a Reality Check from Royal Expert
Meghan Markle’s buzzing with excitement, and she’s letting the world know it! The Duchess of Sussex took to social media to celebrate her As Ever lifestyle brand, gushing, “Our shelves may be empty, but my heart is full! We sold out in less than one hour, and I can’t thank you enough… for celebrating, purchasing, sharing, and believing.” She capped it off with, “It’s just the start @aseverofficial Here we go!” Sounds like a victory lap, right? Well, not so fast—royal expert Brittany from Royal News Network on X (yep, old-school Twitter) just dropped a hefty warning to cool Meghan’s jets.
Brittany’s not buying the hype. She snagged a screenshot of Meghan’s post and fired back, “Meghan is taking a bit of her victory lap, but we have no idea of the true metrics or the likability of her products.” Oof—straight to the point! She’s skeptical about the sellout, guessing, “About half of the purchasers were probably from journalists and other content creators, a small market that’s unlikely to grow.” And the kicker? “It was also so overpriced. Greed isn’t a good look, Meg.” Brittany’s calling it like she sees it: this might be more flash than substance.
Meghan’s all heart in her post, painting a picture of a smashing debut for As Ever. But Brittany’s warning throws shade on the glow-up—sure, the shelves cleared fast, but who’s really buying? If it’s just media folks and influencers, that’s a tiny crowd, not a goldmine. Plus, those sky-high prices? Not a cute vibe. Meghan’s riding high, but this reality check hints her brand’s big moment might not have the legs she thinks. Is As Ever a hit or a hype bubble waiting to pop? Stay tuned—this royal rollercoaster’s just getting started!
