Meghan Markle has stepped into the spotlight once again, this time as the creative force behind her new cooking series, With Love, Meghan. The show, brimming with her personal touch, offers fans a glimpse into her passion for food and lifestyle—a theme that carries over into her latest business endeavor.
Her newly launched lifestyle brand, As Ever, made waves when it sold out in a jaw-dropping 30 minutes after hitting the U.S. market. The rapid sell-out left fans buzzing, but it’s also sparked a heated debate about the strategy behind the launch. Was this a genuine reflection of sky-high demand, or a clever marketing play designed to build hype?
A recent piece from The Telegraph shed light on the speculation, quoting an industry expert who suggested the brand deliberately released its products in small batches. By quickly slapping a “sold out” label on the items, As Ever may have tapped into a tried-and-true marketing trick: scarcity drives desire. It’s a tactic that’s worked wonders for brands looking to create buzz and urgency, and it seems Meghan’s team might be playing the same game.
Meghan herself fueled the exclusivity chatter in a recent social media update. She teased that each seasonal drop from As Ever would be limited in quantity, hinting that fans should act fast or miss out. It’s a move that’s got people talking—and shopping.
The As Ever brand isn’t a solo act, either—it’s deeply intertwined with Netflix, the powerhouse behind With Love, Meghan. The streaming giant isn’t just producing her cooking series; it’s also a key partner in her lifestyle venture. And the collaboration doesn’t stop there. Later this year, Netflix plans to bring As Ever products to life in a big way, rolling them out in two major U.S. shopping malls.
As Meghan Markle continues to blend her royal roots with her entrepreneurial spirit, her lifestyle brand and cooking series are proving to be more than just passion projects—they’re a masterclass in modern marketing. Whether the sold-out launch was pure demand or a strategic stroke of genius, one thing’s clear: Meghan’s got the world watching.a
