The Duchess of Sussex Slips Up Ahead of ‘As Ever’ Lifestyle Brand Launch
Meghan Markle is counting down the days to the big reveal of her new venture, *As Ever*, but her latest move has fans buzzing—and not for the right reasons.
The Duchess of Sussex, now 43, recently sent out a newsletter to her subscribers, unveiling a chic product lineup inspired by her laid-back Montecito life. Think raspberry jam, zesty lemon ginger tea, and a versatile crepe mix—items she says bring a slice of California charm to your kitchen.
In her own words, the collection is all about recreating “the magic of Montecito” at home. She even tossed in a quirky tip: repurpose that jam jar as a “time capsule” for your favorite trinkets. Cute, right? Well, not everything went according to plan.
Sharp-eyed followers were quick to catch a cringe-worthy typo in the newsletter. Instead of linking to the official *As Ever* Instagram account, Meghan’s team pointed readers to “@aseveroffical”—a tiny but glaring error that didn’t go unnoticed.
Social media lit up with reactions. “Her freakish attention to detail is just unmatched. Truly mind-blowing,” one user quipped with heavy sarcasm. Another chimed in, “Wait, is this for real?” Some even zoomed in on the newsletter’s odd formatting—random capitalizations and funky font choices that left people scratching their heads.
Thankfully, the typo didn’t derail the mission entirely. The link still redirected to the right Instagram page, and Meghan’s personal handle was spot-on elsewhere in the announcement.
This isn’t the first hiccup for the Duchess’s lifestyle dreams. Her original brand, *American Riviera Orchard*, hit a snag earlier with trademark troubles, forcing a pivot to *As Ever*. Still, with the launch just around the corner, Meghan’s latest blunder has everyone talking—typo and all.
