Meghan Markle has raised eyebrows with the location of her new headquarters, reportedly set up in close proximity to a modest Los Angeles motel. The unexpected choice for her burgeoning lifestyle brand, As Ever, has sparked intrigue among fans and industry watchers alike, as the Duchess of Sussex continues to carve her path in the entertainment and business world.
The new HQ, nestled in an unassuming part of LA, is said to be the operational hub for Meghan’s latest ventures, including her Netflix series and a line of lifestyle products like jams and teas. While the neighboring motel might seem like an odd fit for a royal’s business base, sources suggest the location was chosen for its affordability and accessibility, allowing Meghan’s team to focus resources on creative projects rather than lavish office spaces.
“It’s a practical move,” an insider shared. “Meghan’s all about authenticity, and this no-frills setup lets her stay grounded while building her brand.” The decision reflects her ongoing effort to balance high-profile ambitions with a relatable, down-to-earth image, a theme central to her recent work in Montecito.
The choice hasn’t been without its skeptics. Some social media users have poked fun at the juxtaposition of Meghan’s glamorous persona with the gritty motel backdrop. “From palaces to motels—quite the journey!” one X user quipped. Others, however, applaud her for prioritizing substance over flash, seeing it as a bold statement against Hollywood excess.
This development comes amid a busy period for Meghan, whose As Ever brand recently made waves with its sold-out product launch. Her Netflix show, focusing on cooking and lifestyle, has also gained traction, climbing charts in multiple countries. The HQ’s location, while unconventional, seems to align with her vision of creating something meaningful yet approachable.
As Meghan continues to redefine her public image, the LA motel-adjacent headquarters adds another layer to her evolving story. Will this quirky choice pay off as her brand grows? Only time will tell, but it’s clear the Duchess is unafraid to take risks.
