Meghan Markle’s ‘As Ever’ Brand Launch Faces Netflix Staff Frustration
Meghan Markle’s big day is here—her Montecito-based startup, As Ever, officially launches today! But behind the scenes, it’s anything but smooth sailing. Netflix staff tied to the Duchess of Sussex’s lifestyle brand are reportedly already fed up, with insiders dubbing it a “logistical nightmare” before a single product even hits the shelves.
The As Ever lineup—think jams, honey, herbal teas, and crepe mixes—sounds like a cozy dream, all brewed up from Meghan’s Montecito HQ. Yet, the team working on this retail venture is apparently wiped out from nonstop hiccups. Originally called American Riviera Orchard, the brand got a last-minute name switch to As Ever, piling on extra chaos for everyone involved. Talk about a stressful rebrand!
Netflix, which is producing Meghan’s new series With Love, Meghan, is also a key player in this business gig. They’re planning to roll out As Ever products in two massive U.S. mega-malls later this year. But the vibe? Not great. “There’s already so much drama surrounding the project that the team is over it before it’s even launched,” a source spilled to the Daily Mail. Yikes—that’s not the energy you want at kickoff!
Even with the headaches, Meghan, 43, isn’t slowing down. She’s reportedly rallying her A-list pals to hype As Ever on social media, banking on star power to drum up buzz. The marketing machine’s revving, but inside the camp, doubts are swirling about whether this brand’s got what it takes to rake in the cash. Can it turn the hype into a hit?
In a newsletter to eager fans, Meghan called today’s launch a “pivotal moment” for As Ever. She’s all in, but with Netflix staff grumbling and logistical woes stacking up, the road ahead looks bumpy. Will Meghan’s vision soar, or is this startup doomed to stumble out of the gate? One thing’s for sure—this launch is already a wild ride!
