Meghan Markle Faces Branding Criticism After NYC Appearance: Expert Weighs In
Meghan Markle faces continued criticism from branding expert Dough Eldridge after her explanation of the recent trademark fiasco. Eldridge criticizes her approach and team’s handling of the situation.
Duchess of Sussex Addresses Branding Controversy in Recent Video Message
Meghan Markle has recently shared a heartfelt plea to clarify the branding issues she faced with her ventures, especially surrounding her time at the Time100 Summit in New York City. Despite her explanation, she remains under intense scrutiny, particularly from branding experts.
Branding Expert Dough Eldridge Criticizes Meghan Markle's Explanation
In an interview with Fox News Digital, Dough Eldridge, a prominent branding expert and the founder of Achilles PR, weighed in on Meghan Markle’s handling of the situation. Eldridge discussed how he felt that the Duchess’s explanation regarding her branding fiasco left much to be desired.
“Her reasoning has been more excuse than clear explanation,” Eldridge commented.
The Branding Controversy: Geographical Location and Trademark Issues
For those unfamiliar with the controversy, Meghan faced difficulties with the US patent office due to the inclusion of a geographical location in her branding for her ventures. This led to complications as the trademark limited where she could source her products from, creating unnecessary hurdles for her business.
Authenticity Concerns: Eldridge Critiques Meghan Markle’s Approach
Eldridge also expressed concerns regarding Meghan’s level of authenticity in addressing the situation. According to him, the Duchess's statements did not reflect what he considered true candor or honesty. He stressed that sometimes doing the right thing is difficult, but it is ultimately the necessary choice.
“Sometimes the hard thing and the right thing are the same thing,” he said. “Unfortunately, Meghan keeps choosing what she believes is the ‘easy thing.’ Thus far, it hasn’t worked.”
Criticism of Meghan Markle’s Branding Team
The branding expert didn’t hold back, pointing out that the issues Meghan encountered were not just her fault but also reflected poorly on her team’s lack of preparation. Eldridge described the situation as "sloppy work" by her team, which contributed to the ongoing challenges surrounding her branding ventures.
Expert’s Warning: Meghan Markle Needs to Address Branding Issues
Eldridge concluded his remarks with a stark warning. He urged that until Meghan Markle takes the necessary steps to address the gaps in her branding strategy, her business ventures will continue to face hurdles.
“Meghan has a lot of holes to sew up, and until she does, she’ll continue to return to shore with nothing to bring to market.”
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