Meghan Markle’s lifestyle brand, As Ever, is making headlines for all the wrong reasons. What was initially presented as a highly anticipated venture has turned into a case study in mismanagement, and now Meghan Markle’s brand faces serious trouble.
From Hype to Headache: What Went Wrong with As Ever?
After a splashy launch that boasted a sellout in just 45 minutes, the reality for Meghan Markle’s fans quickly soured. With no clear restocking schedule, customers were left frustrated, asking, “As if we’ll ever get our orders or a refund?” The rocky launch of As Ever left many questioning the business acumen behind the brand.
Empty Shelves and Angry Buyers
The brand’s only featured product, a $28 jar of honey, sold out quickly—but many buyers never received their purchase. Reports surfaced of orders disappearing, refund requests being ignored, and customer service simply stating that some purchases didn’t exist in their system. This crisis has significantly dented public trust in Meghan Markle’s brand.
Restocking Promises Unfulfilled
Weeks after the launch, As Ever still shows a “Sold Out” status. While Meghan Markle’s team teases new content—like videos of her stirring jam or visiting bees—there’s no communication on when restocking will happen. For a brand in such serious trouble, the silence has been deafening.
Brand Identity Meltdown
Another issue plaguing Meghan Markle’s brand is its lack of identity. From American Riviera Orchard to As Ever, and multiple podcast name changes, it’s clear that there’s a branding confusion. With so many pivots and a lack of clear direction, it’s no wonder the brand faces uncertainty and growing consumer distrust.
Snow Commerce Controversy Adds Fuel
Adding to the crisis is Meghan’s partnership with Snow Commerce—a fulfillment company known for poor performance. Consumers claim that Snow Commerce has a terrible reputation, which has only intensified scrutiny over Meghan Markle’s business choices and leadership.
Time 100 Talk and Empty Promises
Meghan Markle’s recent speech at Time 100 left audiences underwhelmed. Boasting about the brand's early sellout, Meghan painted a picture of success. But behind the scenes, As Ever is facing a full-blown crisis, marked by delays, poor communication, and a rocky launch.
No Updates, No Products, Just PR Fluff
Despite the growing frustration, there have been no newsletters, email updates, or social media clarifications. Meghan Markle’s team continues to share aesthetic content with no real information, leaving customers in the dark and highlighting how badly the brand faces operational issues.
Fast Company Interview Sparks More Confusion
In a recent interview with Fast Company, Meghan Markle boasted about her “pioneering” partnership with Netflix. However, critics say she’s taking credit for a system that already exists. The interview added to the confusion, with no mention of restocking dates or solutions to the current crisis.
Is As Ever Just… Never?
At this point, many are asking: is Meghan Markle’s As Ever dead on arrival? The combination of a rocky launch, no restocking, angry customers, and a confused brand identity has led many to believe that this venture might be a short-lived disaster. The crisis is real, and if immediate steps aren’t taken, Meghan Markle’s brand may go down in history as an example of how not to run a business.
Final Thoughts
Meghan Markle’s As Ever has all the markings of a brand in serious trouble. From poor product fulfillment to baffling PR choices and unclear communication, this crisis could mark the end of Meghan’s entrepreneurial ambitions unless dramatic changes are made. For now, the shelves are empty, the promises unfulfilled, and customers are left with more questions than products.
