Meghan Markle’s latest lifestyle venture, As Ever, is once again landing in the spotlight—this time for the wrong reasons. Though her fruit spreads sold out quickly, critics call the products a clear disappointment, raising quality concerns and leaving the Duchess in hot waters over her brand's execution.
Jam Expert Slams As Ever Products
One of the most vocal critics, Donna Collins—a celebrated jam maker and founder of Jelly Queens—did not hold back. With over 40 global awards under her belt, Collins called Meghan Markle’s apricot spread “a real disappointment,” stating that referring to the item as a "spread" rather than "jam" hints at a failure in proper production.
“In our industry, a spread is what you label a jam that didn’t set properly,” Collins said. “It’s frankly a disappointment, and the use of pectin suggests issues with consistency.” Her criticism added to the growing debate that has landed Meghan Markle’s brand in fresh hot waters.
Pectin Controversy Sparks Deeper Criticism
Donna Collins questioned the presence of pectin, a gelling agent not typically used in artisan spreads. “If you're using pectin, it’s usually to salvage something that went wrong,” she noted. “And honestly, I doubt Meghan Markle’s hands were even involved. Whoever made this clearly doesn’t understand the craft.”
Her brutal assessment once again positioned the Duchess's brand in a storm of skepticism, with more critics calling the product release more of a branding stunt than a passion project.
Mixed Reviews from Industry Voices
While some critics continue to call the products a marketing failure, others see a different angle. Maureen Foley, owner of Red Hen Cannery, offered a gentler take. “It may be strategic. Spreads can fit into all kinds of dishes—sweet or savory. Perhaps it’s just clever positioning, not a disappointment,” she explained.
Still, Foley’s opinion has done little to cool the discussion, as Meghan Markle’s team faces a wave of online backlash. The criticism, driven by pricing, quality, and availability, has undeniably landed the brand in hot waters.
Public Reaction Heats Up Online
Online forums and comment sections are flooded with responses, with many echoing the sentiment that Meghan Markle’s brand overpromises and underdelivers. From the limited stock to premium pricing, more critics call the launch disappointing and frustrating, especially for devoted fans who feel let down.
Conclusion
Whether the controversy fades or fuels further scrutiny, Meghan Markle’s As Ever venture has certainly stirred the pot. With expert jam makers labeling it a disappointment and consumers feeling underserved, her brand is undeniably landing in hot waters once again. As critics call for better quality and authenticity, the question remains: Can Meghan turn this narrative around?
