Meghan Markle, once seen as a rising icon in the celebrity world, now appears to be aligning herself with second-tier names, according to royal commentator Nick Ede. The expert claims Meghan Markle piggybacks off successful women in hopes of gaining influence and boosting her lifestyle ventures.
Using Success to Elevate Her Brand
Meghan Markle is currently developing her lifestyle brand alongside content focused on female empowerment. However, experts believe she often piggybacks off successful women to generate media buzz. Nick Ede shared with The Sun that her strategy of connecting with powerful female entrepreneurs was initially clever—but may not be paying off as expected.
"As Ever" and Its Shortcomings
“The As Ever brand really hasn’t taken off,” Ede explained. “So Meghan Markle can’t claim to be a standout female founder in the traditional sense. When she interviews truly successful women like Spanx creator Sara Blakely, it becomes clear who has built genuine empires and who piggybacks off their stories.”
Spotlighting True Achievers
Sara Blakely, for example, is hailed globally as a self-made billionaire. Her company, Spanx, has left a lasting mark. “That’s someone people admire,” Ede continued, “a woman who worked tirelessly, created something meaningful, and turned it into a global sensation.” Compared to that, Meghan Markle’s business efforts, he suggests, feel less substantial and more dependent on others’ achievements.
Not the Star Power She Hoped For
“Meghan Markle piggybacks off successful women because her own brand lacks the draw of genuine star power,” Ede said. He added that without major celebrity guests, she’s struggled to attract large audiences. “It’s about getting listeners, downloads, real engagement—and Meghan hasn’t quite cracked that yet.”
The Strategy Behind the Spotlight
Experts believe Meghan Markle’s repeated attempts to piggyback off successful women might be a deliberate strategy to gain legitimacy. Yet, some feel that this tactic could backfire if audiences begin to see through the pattern. Without original success of her own, piggybacking may only take her so far.
A Reputation at Risk?
Meghan Markle’s continued reliance on others' achievements, while trying to position herself as a leader in empowerment, raises questions. If she keeps piggybacking off successful women, will her image evolve—or erode? Time will tell if her brand can stand on its own without leaning so heavily on others’ accomplishments.
