For the first time since launching her lifestyle brand, Meghan Markle’s As Ever wine appears to be the one product that truly stands out—and not for all the wrong reasons. Many critics and followers alike are now giving credit where it’s due, admitting that this wine drop actually aligns with her public image.
Wine That Feels Real, Not Random
While previous As Ever items—like crepe mix, edible flower sprinkles, and pricey
jams—left many scratching their heads, Meghan Markle’s As Ever wine feels like a
natural extension of her real-life preferences. The duchess has long shared her
passion for gatherings, California charm, and wellness, making a curated bottle
of rosé surprisingly fitting.
Joy, Whimsy, and a Touch of Confusion
Of course, Meghan Markle’s As Ever wine comes with her signature language. It’s
marketed as “infused with joy and whimsy,” which some feel borders on
cringe-worthy, but it's a consistent tone in her branding. Love it or not, this
is one As Ever product that at least echoes the personality Meghan tries to
present to the public.
Still a Mismatch? Some Say Yes
While many now see Meghan Markle’s As Ever wine as a strong move, others point
out that it still doesn’t align with the rest of her offerings. With things like
floral cookie sprinkles and herbal teas floating around her site, the wine drop
feels oddly isolated. A brand identity needs coherence, and some critics believe
this wine feels more like a detour than a direction.
Celebrity Wines Are a Trend – But Can Meghan Compete?
With celebrity wine brands booming—like Brad Pitt's Miraval rosé and The Rock’s
tequila—Meghan Markle’s As Ever wine enters a crowded market. However, it's the
first time since her brand launched that people are actually talking positively
about a product. Whether it succeeds commercially or not, it has sparked genuine
intrigue.
Is This Meghan's Turnaround Product?
At this point, Meghan Markle’s As Ever wine may be the only product that hasn’t
been met with complete skepticism. It's possible that this is her chance to
pivot As Ever into something more cohesive and meaningful. But to do that,
she’ll need to streamline her message, clarify her product line, and continue
building around items that feel like true reflections of her lifestyle.
Final Thoughts
No matter how you feel about her brand, it's clear that Meghan Markle’s As Ever
wine stands out as a product that feels more authentic than her other offerings.
Whether it’s a one-off or the start of a new chapter, this drop has certainly
set a new tone for what As Ever could be—if handled right.
