Thanks to Stacy L for pointing me to Puck News: it's being reported that Meghan Markle does no work on her lifestyle label. Instead, everything is “completely manufactured and handled” by Netflix. That’s right—Meghan Markle does no work, while Netflix pulls the strings behind the scenes of her As Ever brand.
Netflix the Puppet Master of As Ever
According to insiders, Netflix isn’t just a “passive partner” in As Ever—they “completely manufacture” the products. Effectively, Meghan Markle does no work: Netflix sends samples, and she simply chooses favorites. It’s a story of outsourcing, where the duchess’s brand exists only because of Netflix’s infrastructure and funding.
Comparing Meghan Markle's Public Persona vs. Real Work
On podcasts, she often shares struggles—overwhelm, hard work, burnout. But if Meghan Markle does no work on As Ever, these narratives ring hollow. The reality: Netflix handles logistics, branding, production—all behind the scenes—while she gets the spotlight.
Analyst Insights on the As Ever Strategy
Experts suggest the Netflix‑Meghan partnership is more complex than licensing. Despite appearances that Meghan Markle does no work, this arrangement allows Netflix to leverage her image without burdening her with operational details. It’s a powerhouse duo, but she remains distant from the day‑to‑day execution.
The Outsourcing of Leadership: Does Meghan Markle Do No Work?
The report claims: “There’s no one who works for the As Ever brand. She’s outsourced the entire brand to Netflix.” That phrase—Meghan Markle does no work—keeps appearing in leaks. This paints a portrait of a brand in name only, with Netflix fully in control behind the scenes.
Netflix Holds the Reins While Meghan Markle Watches
While Netflix organizes manufacturing, inventory, and marketing, Meghan Markle does no work—her role is selecting flavors and offering occasional input. The level of their involvement was confirmed in multiple sources, debunking her public image as a hands‑on entrepreneur.
Is the ‘Lazy Duchess’ Label Fair?
Yes, the repeated claim that Meghan Markle does no work feels harsh—but when Netflix is managing everything behind the scenes, the critique sticks. She may influence brand direction, but operationally? She has minimal involvement.
What This Means for As Ever’s Future
If Netflix truly runs As Ever, what happens if they step back? The brand may lose momentum. For now, Meghan Markle does no work, Netflix handles the heavy lifting, and the public must decide if this counts as real entrepreneurship or simply a styled performance.
