Meghan Markle’s As Ever lifestyle brand is once again under the spotlight, as fresh SCAM accusations emerge from mainstream media. What was once dismissed as speculation has now become a serious talking point across reputable outlets, with experts echoing what many independent voices have claimed for weeks.
Critics Say Meghan Markle’s As Ever Brand Lacks Depth
Renée Smith, a branding expert who appeared on a mainstream media panel, accused Meghan Markle’s As Ever of having no sustainable strategy. According to Smith, “If the idea was to build something thoughtful and lasting, there should’ve been a plan beyond honey and aprons.” Her remarks fueled the fire around claims that the brand is nothing more than a quick buzz, possibly even a calculated SCAM.
Mainstream Opinions Mirror Early Accusations
Interestingly, these SCAM accusations were originally floated by online commentators weeks ago, questioning whether Meghan Markle’s As Ever had any genuine vision. The mainstream catching up to these doubts has validated early suspicions. Many believe the Duchess simply used the platform to generate headlines before losing interest.
Behind-the-Scenes Control Adds to the Doubts
One surprising revelation this week is that Netflix allegedly exerts substantial control over Meghan Markle’s brand moves. If true, this diminishes the idea that she had a personal vision for As Ever, further strengthening claims that the project may have been a strategic, media-driven SCAM from the start.
“Snatch and Grab” Allegations Intensify
Smith and others have compared the rollout of Meghan Markle’s As Ever to a “snatch and grab”—a launch that secured cash and attention but quickly faded. It’s an accusation that resonates with critics who believe the Duchess has previously taken advantage of public roles, whether in the royal family or in media ventures.
Financial Stability Also in Question
Adding fuel to the fire, Meghan Markle recently acknowledged that the brand may not be financially stable. Critics argue this only proves that she took consumers’ money and left nothing substantial behind. Such claims align with the growing mainstream sentiment that Meghan Markle’s As Ever is less a passion project and more of a short-term SCAM.
Repeat Patterns Spark Familiar Concerns
This isn't the first time such behavior has been alleged. Observers noted that Meghan Markle made a similar move during the Invictus Games—showing up for photo ops before departing early. For many, the pattern is becoming too consistent to ignore. These actions, they argue, reveal a calculated approach to media appearances, possibly to prop up ventures like As Ever before vanishing.
Conclusion: As Ever’s Future Looks Uncertain Amid Growing SCAM Claims
With mainstream voices now echoing earlier criticism, the backlash against Meghan Markle’s As Ever shows no sign of slowing. The growing chorus of SCAM accusations paints a troubling picture. Whether the brand can recover—or if it was ever meant to last—remains to be seen. What’s clear is that both the public and the press are now demanding more than vague launches and glossy posts.
