Meghan Markle has been given a strong warning about the future of her brand As Ever as her five-year Netflix deal is nearing its end. The expiration of this deal could have a major impact on her lifestyle projects, including the second season of With Love, Meghan.
Deal Expiry & Concerns
Reports suggest that Netflix has no plans to renew their multi-million-dollar contract with Meghan and Prince Harry, which is due to expire in September. Since leaving royal duties in 2020, the couple signed a $100 million deal with the platform. Their first documentary performed well, but later shows did not meet expectations.
Expert Advice: Don’t Let Go Just Yet
Brand expert Nick Ede recommends that Meghan should work to salvage her relationship with Netflix. He mentioned the potential value of a "first look" deal, giving Netflix priority on her future ideas, which could help keep her projects visible and impactful.
Opportunities Beyond Netflix
While Netflix may be stepping back, Ede pointed out other media platforms like YouTube as a powerful alternative. He emphasized that a YouTube series could help Meghan reach wide audiences and continue building her lifestyle brand.
Final Thoughts
Meghan Markle’s brand As Ever could benefit from staying tied to a major platform like Netflix. However, even if that relationship ends, she still has plenty of media opportunities to explore. Strategic decisions now will determine the success of her future ventures.
