Meghan Markle’s ‘As Ever’ Rosé Is More Than Just a Celebrity Label
Meghan Markle’s lifestyle brand, As Ever, is proving that it’s about more than just her celebrity status.
Quick Success Story
On June 20, Meghan announced the launch of her 2024 Napa Valley Rosé, described as having “soft notes of stone fruit, gentle minerality, and a lasting finish.” When the first batch hit the website just 11 days later, it sold out in under an hour. A second release on August 5 also sold out just as fast, showing strong demand.
Celebrity Wines: The Good and the Not-So-Good
Many celebrities have launched rosé wines—like Brad Pitt’s Miraval and Snoop Dogg’s 19 Crimes. Some of these wines earn respect for quality, while others feel more like cash grabs.
Expert Opinion
Jordan Salcito, a respected sommelier, tasted Meghan’s As Ever Rosé without bias. He praised it for its polished technique, engaging flavor, and strong structure. Salcito recommends pairing it with dishes like grilled salmon, pork belly, barbecue, roasted veggies, or spicy Thai food.
What Makes This Wine Stand Out
This rosé isn’t just a celebrity-branded product; it’s a genuinely well-made wine. It tastes like a quality rosé first and foremost, with the famous name being a bonus rather than the main selling point. The wine’s solid construction suggests it will age well over the next year or two.
Summary
Despite Meghan Markle’s mixed popularity, her As Ever Rosé is winning praise from wine experts and customers alike. It’s clear this wine has earned respect for its quality, not just its celebrity connection.
