Criticism of Meghan Markle’s Wine Brand Business Strategy
The commentary strongly criticizes Meghan Markle’s business decisions around her new wine brand. The speaker is frustrated and believes Meghan is making bad business choices — especially by creating fake urgency and confusion about the product’s availability.
Here’s what they argue:
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Meghan previously claimed her first wine sold out quickly due to high demand. But critics say it was because she had limited stock, not massive popularity.
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She then stated that the second batch had a much larger stock available. However, the wine still hasn’t sold out, so people suspect demand isn’t actually that strong.
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Some media claimed she could earn $4 million per week if she had enough stock, but critics say that clearly isn’t happening.
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Meghan reportedly boasted she sold 10,000 bottles in 10 minutes — which the speaker says is completely false and exaggerated.
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The new problem is that Meghan is again marketing the wine as “limited time only,” which contradicts the claim of having more stock and being a serious business.
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The critic feels that using a “scarcity tactic” (limited edition) only makes sense if the brand is truly exclusive or organic — but in this case, it feels forced and misleading.
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They also mention rumors that Meghan bought discounted leftover wine from another winery and just rebranded it as her own.
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The overall tone suggests that the wine isn't selling well, and the scarcity marketing is being used to pressure fans to buy it — which makes the business look inconsistent and unprofessional.
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Meghan’s wine sold out early likely due to limited stock, not huge demand.
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Claims of massive sales and earnings are seen as exaggerated or false.
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Marketing the wine as “limited time only” again makes her business strategy look confusing.
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Critics believe the scarcity tactic is being misused to hide poor sales.
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The brand’s credibility is hurt by inconsistent marketing messages.
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The speaker suggests Meghan doesn’t understand real business strategy.
