Meghan Markle’s Branding Challenge – and the Advice She Just Got
Meghan Markle is once again in the spotlight, not for her royal ties this time, but for her business moves. According to brand and culture expert Nick Ede, Meghan’s success with her lifestyle brand As Ever depends on how she plays her next steps.
Ede explained that collaborations with Hollywood A-listers can be powerful—but Meghan shouldn’t rush into it. Instead, he believes she first needs to establish her brand identity clearly before chasing big names like Kim Kardashian.
This advice comes after Meghan sent a gift basket from As Ever to Khloe Kardashian, sparking chatter about whether she’s planning a bigger Kardashian connection.
Ede admitted that if Meghan did land a collaboration with someone like Kim—perhaps even as a model for Skims—it would create a media storm, boost sales, and give her brand major exposure. But he also stressed that the foundation of As Ever must be solid first.
In short, the expert’s message is this:
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Build As Ever into a recognizable, reliable brand.
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Choose collaborations wisely.
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Use star power, but only when the timing is right.
For Meghan, the road ahead is about balancing credibility with influence. If she follows the right path, her brand could not only survive but thrive—especially with the right celebrity connections.
