Meghan Markle’s “As Ever” Brand Struggles
Meghan Markle’s new lifestyle brand, As Ever, has been making headlines ever since it launched in early 2025. The Duchess introduced pantry products like jam, honey, and most recently, a rosé wine. While the brand generated instant excitement, it has also left many buyers frustrated and confused.
The reason? Meghan’s products sell out within minutes after each launch or restock. While this creates buzz, it also leaves fans disappointed because they never get the chance to buy anything. Instead of building loyalty, it risks irritating potential long-term customers.
This is where PR expert Nick Ede believes Meghan needs a new strategy. He suggests Meghan should look to Kris Jenner, the powerhouse behind the Kardashian-Jenner empire. According to him, Kris has mastered the art of branding, media control, and turning products into billion-dollar businesses.
Nick argues that Kris could guide Meghan on how to turn As Ever into a household name rather than a brand associated with confusion. Right now, Meghan’s promotional tactics may grab attention, but they lack clear direction. With Kris Jenner’s expertise, As Ever could move beyond hype and become a consistent, trusted lifestyle brand.
Meghan Markle’s As Ever has strong potential, but without a solid branding strategy, it risks alienating customers. Aligning with someone like Kris Jenner—who understands how to blend fame with business—might be exactly what Meghan needs to transform her brand into a lasting success.
