Analysis of the Meghan Markle Product Advice Story
Meghan Markle launched her lifestyle brand As Ever in April, alongside her Netflix show With Love, Meghan. Her first products included raspberry jam, organic honey, tea, flower sprinkles, crepe mix, and other gourmet items.
However, a branding expert believes Meghan may have made a misstep by starting with food products.
Expert’s Reasoning
Brand strategist Jaimie Sarah explained that:
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The food market is highly competitive and prices are often pushed down due to heavy competition.
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First impressions matter when launching a brand, and starting with products that are harder to price high or differentiate might not have been the best move.
What Meghan Should Have Sold Instead
The expert suggested Meghan should have started with non-food lifestyle items that:
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Are easier to price at a premium.
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Face less market competition.
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Offer customers an “experience” rather than just a consumable product.
Suggested alternatives included:
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Tea sets, cake stands, and special-occasion crockery.
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Partyware, cutlery, and tea strainers.
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Luxury home items like bedding, cushions, blankets, and curtains.
Main Takeaway
According to the expert, starting with higher-margin, less-criticized lifestyle products could have given As Ever a stronger launch and more long-term appeal. These types of products can also tie into Meghan’s brand image of hosting, elegance, and creating special memories — rather than just selling food.
