Meghan Markle’s “As Ever” Brand and Netflix Partnership
Meghan Markle’s brand As Ever was once introduced with a lot of excitement. Jams, teas, pancake mixes, and even her famous “flower sprinkles” were supposed to be backed by Netflix, giving the products instant credibility and global reach. But just 7 months later, the partnership seems to be losing steam — and fast.
No Netflix support – Despite the hype, none of Meghan’s products are listed on Netflix’s website. And with Netflix opening physical stores soon, many doubt her items will even make it onto shelves.
A downgraded deal – Back in 2020, Meghan and Harry had a $100 million deal with Netflix. Now, experts say their new arrangement is much weaker — a “first look” deal, meaning Netflix can pick and choose projects instead of committing to them. That’s a big step down from the power couple contract they once had.
Struggling shows – Meghan’s lifestyle series With Love, Meghan has been disappointing. Season 2 barely ranked on Netflix charts, and critics weren’t impressed with her guest list. Instead of A-list names like Oprah or the Obamas, she featured personal contacts like her makeup artist and Pilates instructor.
Failed ventures piling up – Meghan also shut down her online storefront where she sold curated luxury items. Now, the page is blank — another venture abandoned. Meanwhile, her As Ever products face backlash for being overpriced. For example, sprinkles cost $15 and wine bundles run as high as $300 plus shipping.
👉 A bigger problem – All of this paints a bigger picture. Netflix seems to be moving away from Meghan and Harry, and her business ventures keep stalling. What started as a multi-million-dollar partnership filled with promise now looks like another addition to Meghan’s list of failed projects.
At first, it looked like Meghan had struck gold — a Netflix deal, a lifestyle brand, and the global attention that comes with both. But now, things feel very different. Netflix is quietly stepping back, her products aren’t selling, and her shows aren’t connecting with audiences.
In short, hype got her in the door, but sustaining success has been the real challenge. And unless things change, As Ever may soon join the list of Meghan’s short-lived ventures.
