Netflix Faces Trouble as Meghan Markle’s Show Struggles
Meghan Markle’s lifestyle series, With Love, Meghan, is under the spotlight again — but this time, not for good reasons. According to U.K. brand and culture expert Nick Ede, season two of the show isn’t pulling in the excitement Netflix had hoped for.
Ede explained that while Meghan does have loyal fans, overall viewership has dropped, and fewer people seem interested in the new season. For Netflix, this is worrying because the company invested heavily in Meghan’s project, hoping it would boost both their brand and profits.
The problem, according to Ede, is that season two feels like a missed opportunity. He suggested it could have worked as a kind of “glorified infomercial” for Meghan’s lifestyle brand As Ever, but the timing wasn’t right. Season one, which went viral thanks to her flower sprinkles, didn’t include enough product placement to connect audiences with her business.
Since the show was filmed back-to-back, season two also missed the chance to showcase new products effectively. For example, viewers might see Meghan use flower sprinkles or drink rosé, but they wouldn’t necessarily link it directly to her As Ever brand. That lack of crossover, Ede says, is a major problem for both Netflix and Meghan’s business ambitions.
In short, while Meghan’s show had potential, season two hasn’t delivered the buzz or revenue Netflix expected. With such a big investment behind it, this shortfall raises questions about whether the partnership can truly pay off in the long run.
