Meghan Markle, Netflix, and the PR Box Controversy
The strange situation surrounding Meghan Markle’s Netflix show With Love, Meghan and the “press boxes” that were recently sent out to influencers. What was supposed to look like a fun, promotional campaign actually came across as sloppy damage control.
Here’s what happened:
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TikTok creators started receiving large boxes labeled With Love, Meghan.
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Inside were random items like napkins, spatulas, shortbread mix, and apricot spread. Instead of looking like an exciting brand launch, the boxes felt like leftover merchandise Netflix wanted to clear out.
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Many fans noticed the items had Netflix branding, not Meghan’s As Ever brand. That made the whole thing feel more like a confusing marketing stunt than an authentic promotion.
The bigger picture:
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Netflix hasn’t officially promoted Meghan’s As Ever brand, which makes the messaging around these boxes even more confusing.
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At the same time, Meghan and Harry’s foundation, Archewell, is facing scrutiny over donations and alleged “dark money” ties. While Meghan insists she isn’t political, the groups receiving funds tell a different story.
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Combined with the fact that With Love, Meghan is underperforming in the charts, all of this gives the impression of a brand struggling to stay relevant.
In short: Instead of being seen as a smart PR move, these boxes have been interpreted as a sign of weak branding, poor strategy, and declining influence.
