Meghan Markle has once again captured public attention as she found a way to use her brand, As Ever, to promote her personal fan page. Sharing multiple clips to Instagram stories, the Duchess of Sussex highlighted content sent from customers who had received their As Ever products. This clever strategy shows how Meghan Markle found a way to use social media to promote her personal fan page while simultaneously showcasing her brand’s products.
Sharing Customer Reactions
One of the shared stories came directly from a personal fan page of Meghan Markle, known as "_Duchess of Sussex_," which boasts over half a million followers. In the clip, the user wrote, “I have finally gotten round to unboxing 1/2 box of my As Ever order, which arrived yesterday. So happy! First thing I did was grab the candle. Already smells divine from the box.” This example demonstrates how Meghan Markle found a way to use As Ever to promote her personal fan page without overtly advertising it.
Building a Massive Online Following
While the identity of the fan page creator remains anonymous, they are reportedly based in the UK. Meghan Markle has amassed over 4 million Instagram followers since returning to the platform at the beginning of 2025. Her brand, As Ever, is also nearing one million followers, currently boasting over 880,000 fans. By sharing these posts, Meghan Markle found a way to use her As Ever content to naturally promote her personal fan page while connecting with her audience.
Settling Into Life in California
Since 2020, Meghan Markle, Prince Harry, and their two children have been living in California after stepping down as working members of the British royal family. This new phase of life allows her to focus on her brand and social media presence, demonstrating how Meghan Markle found a way to use As Ever to creatively promote her personal fan page without the restrictions of royal duties.
Conclusion: Strategic Promotion
By sharing customer experiences and interacting with her personal fan page, Meghan Markle has effectively found a way to use As Ever to promote her brand while maintaining engagement with fans. This Surprise approach highlights her ability to balance personal branding with public visibility, showing that Meghan Markle continues to innovate in both her royal-adjacent and entrepreneurial endeavors.
