The chocolates are part of Meghan’s lifestyle brand, As Ever, which recently rolled out a Valentine’s Day-themed collection. To create the chocolates, Meghan collaborated with Los Angeles-based chocolatier Compartes, known for bold flavour combinations and eye-catching packaging.
When the chocolate bars first launched late last year, they were priced at £8.77 and disappeared from shelves within just 24 hours. Ahead of Valentine’s Day, the price was raised by £1.46, bringing each bar to £10.23. Despite the increase, Meghan Markle’s chocolates sold out again, highlighting continued demand even with higher prices and unusual flavours.
Not everyone was convinced by the creative ingredients. Some critics took to social media to poke fun at the flavour profiles, which include elements such as bee pollen, hemp hearts, and edible flowers. A number of users questioned whether floral and plant-based additions belonged in chocolate at all, using humour to express their skepticism.
Others were less amused, calling the combinations awkward or unnecessary. Still, the criticism did little to slow sales. Meghan Markle’s chocolates selling out despite higher prices and unusual flavours became a talking point in itself, as curiosity appeared to outweigh hesitation.
Supporters of the Duchess offered a very different view. Many praised the overall experience, from the sleek packaging to the carefully curated launch. Fans described the rollout as polished and deliberate, with some calling it a lesson in how to market luxury food products effectively. Meghan’s attention to detail was frequently highlighted as a key reason behind the strong reception.
To keep demand under control, As Ever limited purchases to two chocolate bars per customer. Alongside the chocolates, the Valentine’s collection introduced a new Strawberry Spread, while also bringing back the popular Raspberry Spread that had been eagerly awaited by returning customers.
The new strawberry offering has been described as gently sweet, with a flavour inspired by ripe, seasonal fruit. The spread was designed to complement the chocolates and add to the appeal of the overall collection, further contributing to the buzz around Meghan Markle’s chocolates selling out despite higher prices and unusual flavours.
While opinions on taste remain divided, the numbers speak clearly. Once again, Meghan Markle’s chocolates sold out quickly, proving that higher prices and unconventional flavours have not dampened interest. Instead, the launch has strengthened her brand’s position in the competitive luxury food space and kept her firmly in the spotlight of celebrity and royal lifestyle news.
