Meghan Markle Moves Into a New Chapter With As Ever After Netflix Partnership Ends
Meghan Markle is entering an exciting new stage with her lifestyle brand As Ever now that Netflix has stepped back from the venture.
The Duchess of Sussex launched the brand following her lifestyle series With Love, Meghan, and the streaming service recently confirmed they would no longer be involved. This means Meghan will now lead As Ever on her own, raising questions about whether she can turn it into a standalone success.
A source told OK! Magazine, “Industry insiders are calling it the ‘mystery’ of Meghan’s brand. While the launch received huge attention, it’s still unclear how much of that has translated into long-term business success.”
Despite the initial buzz, the brand hasn’t yet made a major mark in the market. This uncertainty has sparked ongoing speculation about whether Meghan can build momentum and grow As Ever into a sustainable and scalable business.
Netflix addressed the end of their involvement, noting that the split was planned from the beginning:
“Meghan’s passion for celebrating everyday moments in simple and beautiful ways inspired the creation of As Ever, and we are proud to have supported her vision,” the company said.
The statement added, “As always intended, Meghan will now continue to develop the brand independently, and we look forward to seeing how she brings joy to households around the world.”
A spokesperson for Meghan’s brand also commented, “As Ever is grateful for Netflix’s partnership during the launch and first year. The brand has seen meaningful and rapid growth, and it is now ready to stand on its own.”
With Netflix stepping aside, the spotlight is now on Meghan Markle as she navigates this next phase, aiming to grow As Ever into a successful independent lifestyle brand.
