The Duke and Duchess of Sussex, who are currently in Australia as part of what has been described as a quasi-royal visit, have been criticised for what some view as ongoing self-promotion during their public appearances.
Commenting on their recent activities, columnist Ellie Fry wrote in The Mirror that the couple appears to be presenting a highly polished public image while continuing to face skepticism over their evolving roles outside the Royal Family. She suggested that their latest tour in Australia may further complicate already mixed perceptions of their brand identity.
Fry also highlighted the contrast in their current professional paths, noting that Prince Harry has continued to speak publicly about his family experiences and has repeatedly expressed his desire to break generational patterns in parenting. Meanwhile, Meghan Markle has been focused on media and entertainment projects, including a guest appearance on MasterChef Australia where she is reportedly involved in mentoring contestants.
The columnist also questioned the nature of Meghan’s role on the show, comparing her involvement to that of a culinary mentor figure, despite not being a formally trained chef. She further drew a controversial comparison to Brooklyn Beckham’s well-known food-related ventures, suggesting that celebrity involvement in cooking media often attracts similar debate about expertise and authenticity.
Overall, the commentary reflects ongoing public discussion around the Sussexes’ branding strategy and how their individual projects are shaping their public image.
