Since stepping away from royal duties in 2020 and relocating to the United States, the Duchess of Sussex has generally maintained a strong emphasis on protecting her children’s privacy. However, in recent times, she has begun sharing more selective glimpses of her children through her official Instagram account, indicating a subtle shift in her online presence.
Branding specialist Megan Dooley, speaking to the Daily Mail, noted that Meghan’s current approach marks a noticeable change compared to the earlier period when both she and Prince Harry strongly prioritized keeping their family life out of the public eye. She suggested that the recent posts featuring the children appear carefully chosen and strategically presented rather than spontaneous updates.
Dooley also highlighted a potential challenge in this evolving strategy, pointing out that audiences today are highly aware of how personal and family-related content can be used to support a public image or brand. According to her, the key difficulty for Meghan lies in maintaining a natural and authentic tone, rather than making the content feel overly planned or commercially driven.
The Sussexes, who stepped back from royal responsibilities in 2020, have since built a new life in California with their two children. In the years following their departure, Harry and Meghan have publicly shared their experiences and grievances regarding their time within the Royal Family, including allegations of difficult treatment and concerns about their son’s experience.
