The brand’s presence at Godmothers Bookshop became a popular talking point after its launch, with shoppers interested in seeing Meghan’s collection of lifestyle products in person. The display originally featured a wide selection of As Ever items, including candles, teas, honey, wine, edible flower sprinkles, chocolates, and Meghan’s signature fruit preserves.
However, recent visitors have reported that the installation now looks noticeably different from when it first appeared.
According to a shopper who shared their experience online, the large wall display that once showcased the brand has reportedly been removed. In its place, a smaller table featuring a limited selection of products is now being used to present As Ever items.
The updated display was said to include several popular products, such as candles, a honey gift set, edible flower sprinkle tins, and chocolates made through a collaboration with luxury Los Angeles chocolatier Compartés Chocolatier.
The visitor reportedly asked store employees about the reason behind the change. Staff members explained that merchandise arrangements inside the shop are regularly refreshed and updated. They also suggested that the smaller display was not necessarily connected to products selling out.
The changes have created curiosity among fans and royal watchers who continue to follow Meghan Markle’s business projects. Since launching, As Ever has gained attention as Meghan’s move into the lifestyle space, focusing on products connected to cooking, entertaining, and home experiences.
Godmothers Bookshop has become a popular destination in Montecito, attracting book lovers, locals, and celebrity visitors. The independent bookstore was founded by Jennifer Rudolph Walsh and Victoria Jackson, who have longstanding connections within the local community.
Meghan attended the bookstore’s opening in 2024 and was personally involved in arranging the original As Ever showcase. She previously shared behind-the-scenes glimpses of herself organizing the collection and styling the dedicated display space.
The latest update comes as interest continues around the future growth of As Ever. Previous reports suggested that the brand could see further expansion in the coming years, keeping Meghan’s business activities in the spotlight.
While the pop-up display may have changed, As Ever remains a major topic among fans interested in Meghan Markle’s entrepreneurial journey and lifestyle ventures.
