Prince William and Kate Middleton have long held the title of the royal family's most-loved couple online. But their standing on one major social platform appears to be slipping.
Just a couple of months ago, the Prince and Princess of Wales were closing in on the three-million-follower mark on X (formerly Twitter). Instead, their numbers have gone the opposite direction. At the start of August 2026, the couple sat at 2.9 million followers on the platform. That figure has now dropped to 2.8 million, meaning they've shed thousands of followers in just a few weeks.
Insiders point out that William and Kate's team has always leaned heavily on Instagram as their main channel for reaching the public, treating X as more of an afterthought. That lopsided strategy is now showing up clearly in the numbers, with growth on X staying flat or slipping over the past year while their other platforms continue to thrive.
The dip comes at an interesting moment. Fresh reports suggest that Prince Harry and Meghan Markle may be preparing to relocate back to the UK from their home in California. Adding fuel to the buzz, word has also spread that Meghan could be stepping back into acting, with talks reportedly underway for her to join the cast of Netflix's "The Gentlemen" for its third season.
The Hollywood Reporter broke the story, saying the Duchess of Sussex was deep in negotiations to join the show, which was created by filmmaker Guy Ritchie. Deadline, however, offered a more cautious take, describing the conversations as still "hypothetical" since Netflix hasn't officially greenlit a third season. The current second season isn't even out yet, with its release scheduled for next month.
While there's no confirmed link between William and Kate's dip in followers and the swirl of Sussex-related headlines, the timing has been enough to get royal watchers talking.
Key Takeaways:
- Prince William and Kate Middleton have lost thousands of followers on X, dropping from 2.9 million to 2.8 million since early August 2026.
- The couple relies mainly on Instagram, leaving their X growth stagnant for over a year.
- The follower dip coincides with fresh reports that Harry and Meghan may be returning to the UK.
- Meghan is reportedly in advanced talks for a role in Netflix's "The Gentlemen" season 3.
- Deadline has called the casting talks "hypothetical" since a third season hasn't been officially confirmed yet.
