Meghan Markle is stepping deeper into the festive season with a major new release from her lifestyle brand, As Ever.
The Duchess of Sussex has officially introduced The Holiday Collection: Chapter One, bringing a fresh selection of seasonal offerings to shoppers as Christmas approaches.
The launch comes shortly after As Ever's first-ever advent calendar generated significant attention and sold out, putting the spotlight firmly back on Meghan's expanding lifestyle venture.
Announcing the new collection through Instagram, Meghan presented the festive drop as a mix of seasonal favorites, thoughtful gifts and new surprises created for the holiday period.
The timing gives the latest release extra momentum. As Ever has been steadily building its festive identity, moving beyond its familiar pantry products and introducing items designed around gifting, entertaining and seasonal celebrations.
Meghan's holiday push began attracting particular attention with the brand's limited-edition advent calendar, created in collaboration with Los Angeles chocolatier Compartés.
The calendar featured 24 handcrafted chocolates inspired by As Ever flavors and elements connected to Meghan's Montecito home and garden.
Its design also carried personal touches. The chocolates included countdown numbers presented in Meghan's own penmanship, while flavors drew inspiration from the brand's strawberry, raspberry, blackberry and orange marmalade spreads.
Now, rather than allowing the advent calendar to stand as a one-off Christmas release, As Ever is extending its seasonal offering with an entire holiday collection.
The use of "Chapter One" also signals that the current launch is being presented as the opening stage of the brand's holiday campaign rather than simply a single festive product drop.
Meghan told followers that As Ever's first holiday collection had arrived with new favorites, gifts and seasonal surprises, while directing shoppers to the brand's website.
The move marks another step in the Duchess of Sussex's efforts to develop As Ever around food, gifting and lifestyle products.
Since its launch, the brand has become closely associated with Meghan's personal approach to entertaining and home life, with spreads, honey, teas and other lifestyle products forming part of its growing catalogue.
The holiday collection gives that strategy a seasonal twist, placing gifting and festive entertaining at the center of the brand's latest push.
Key Takeaways:
- Meghan Markle has launched The Holiday Collection: Chapter One through As Ever.
- The festive release follows strong attention around the brand's first advent calendar.
- As Ever says the collection includes seasonal favorites, gifts and new additions.
- The latest launch adds another chapter to Meghan's growing lifestyle business.
