Ivanka Trump, Donald Trump's "favorite" daughter who can end up in his government or in charge of his businesses
Donald Trump's wife, Melania, will become first lady when the president-elect of the United States takes office on January 20.
But many political analysts believe her daughter Ivanka will be the one to take on that role.
The image of Ivanka as one more participant in the meeting between her father and the Prime Minister of Japan, Shinzo Abe, on Thursday in New York only reinforced speculation about what her role will be in the new presidency.
Some venture to predict that "the favorite daughter" of the tycoon will have some position in the government of her father, which could go against the anti-nepotism laws.
Another possibility is that she inherits control of the great emporiums from her father: The Trump Organization and Trump Hotels, and that is not without controversy either.
Adored daughter
Her brother Donald Jr. says that she is the favorite daughter and says that the family calls "Daddy's little girl".
When they are apart, they are said to speak up to five times a day.
During the campaign, Ivanka traveled thousands of miles across the United States to support her father.
She did part of this journey while pregnant, waiting for her third child.
Vanity Fair magazine called her a "delegate wife" in an article in which she wrote: "The Trump campaign seems to be more comfortable using the candidate's daughter to spread its message than his wife."
In fact, it was Ivanka, not Melania, who ran Donald Trump as the Republican candidate for the US presidency at the Republican National Convention in Cleveland, Ohio.
Former model and businesswoman
Eloquent and calm, Ivanka gives an image opposite to that of her father.
She was born in 1981 in Manhattan, New York, as a result of Trump's marriage to the Czech athlete and model Ivana.
From her early years she moved in elitist circles. She first attended Chaplin School, the same school where Jackie Kennedy studied, and years later she moved to Choate Rosemary Hall in Connecticut, where John F. Kennedy studied.
This familiarity with an exclusive social circle gave her an urban confidence that her father lacks.
Although she was raised Presbyterian, in 2009 she converted to Judaism to marry Jared Kushner.
Former model and businesswoman, Ivanka is responsible for some of the biggest deals in her father's companies and has a level of authority that none of his wives or even some executives have had.
She also has her own fashion label with the slogan #womenwhowork (#mujeresquetrabajan).
On her website she says: "I want to inspire and empower women to build lives that fascinate them, lives that are uniquely theirs and not based on anyone else's expectations."
Female vote
The Trump team increasingly used her as the right person to convey the then-candidate's political message.
As a successful businesswoman and mother of three, Ivanka especially appealed to female voters who might be disenchanted by some of Trump's comments about women.
In this sense, Ivanka has defended her father from those who accuse him of being sexist and misogynistic.
She told The Sunday Times Magazine that her father has always been an advocate of feminism and that is why she is the woman she is today.
In a July speech, she said, "American families need a break."
"Policies that allow women with children to thrive shouldn't be novel but the norm. Politicians talk about matching wages but my father made this a common practice in her company throughout her career."
Her ideas about maternity leave have been penetrating the president-elect.
Donald Trump declared at a rally in Iowa: "She is the one who has been insisting this harshly: 'Dad, dad, we have to do this.'
"She's very smart and she's right."
Use of social networks
Ivanka is more cautious than her father when it comes to social media.
"While her father uses Twitter as a grenade launcher, she pays attention to her well-groomed social media, which is remarkably apolitical, as marketing tools for the Trump emporium," Vanity Fair wrote.
He shares personal photos of his family and inspirational quotes on his Instagram account, where he has 1.5 million followers.
By comparison, future first lady Melania "only" has 12,500 followers.
Important friendships
Hillary and Bill Clinton may have been Photoshopped from Donald and Melania Trump's wedding photos, but Ivanka is still friends with Chelsea Clinton.
They reportedly had a "friendship break" during the election campaign.
"We are cordial," Ivanka told People magazine, adding, "There is certainly tremendous intensity surrounding our lives right now."
Fear of conflict of interest
The interference between business and the Trump presidency raises the suspicion of those who warn of a possible conflict of interest.
The first example was not long in coming.
Just 10 days after Trump's election victory, Ivanka's jewelry brand was embroiled in controversy over a publicity issue.
In the interview that Trump and his family gave to the CBS channel's 60 Minutes program, Ivanka wore a bracelet valued at US $ 10,800.
Ivanka's company used the occasion to advertise the bracelet in a message to journalists and potential clients.
After the scandal generated, the firm apologized for having done marketing with the jewel.
Future politics?
Already in August the local channel First Coast News asked Donald Trump which women he would put in his cabinet if he were elected president.
He replied, "We have so many to choose from. Everybody would say, 'Put on Ivanka, put on Ivanka.'
She has no political experience but neither does Trump, so she may end up in her inner circle in the White House.
When asked by Cosmopolitan magazine if she would ever run for president, she replied that she would not rule it out.
"I don't think so, but I've learned in life that you never have to say no. It limits a lot."