Kylie Jenner's 10 strategies to become the youngest billionaire
An X-ray of the keys to the success of the most precocious and media "Kardashian"
Kylie Jenner, the youngest of the "Kardashian clan," is timeless news in itself. A versatile, fresh and dynamic headline capable of reinventing itself every day without losing impact: collaborations with brands, business ventures, controversial statements, premature motherhood, appearances at events, timely social relationships and other discreet operations keep her busy. All very profitable.
So much revenue she has managed to get out of her own life that at 21 she became the youngest "billionaire" in the world.
Her fortune is neither a natural phenomenon nor the fruit of chance, but the result of the success of her strategy to make the most of her private life and certain unusual circumstances. The cornerstone of her luck is her thirst for knowledge, her ambition and, of course, her extraordinary environment. We analyze the keys to the young but rich empire of a woman who gave up her privacy to enjoy a life of luxury, a highly questioned initiative that sparks intense ethical debates among her followers. At Summum we specify the steps that transformed a person into a millionaire company.
Social Media Expert
As an "influencer" she is priceless: she projects naturalness and confidence but Jenner's every move is carefully studied.
She is perfectly aware that her social media is not a hobby but her livelihood and she makes decisions for her based on a rigorous marketing strategy. She is a business: she knows when to post, how to speak, how to pose, and when to be silent.
Stormy's birth is the perfect example: she herself announced that she was pregnant, but after that she was not shown again until her daughter came into the world. The expectation was overwhelming among her followers and the repercussion of the snapshot was greatly monetized.
Brand Kylie Jenner
It's Kylie Jenner, and no one but her owns her brand. The youngest of the sisters was exposed to the media since she was a child.
When she grew up, she demonstrated an innate ability that allowed her to detach herself from the family project, build her personal stamp and consolidate it in the market without ceasing to be part of the reality show that for all the members of the family turned out to be the chicken that lays the eggs of gold.
Work since young
She was born a millionaire and grew up accustomed to enjoying the most eccentric whims, but at age 15 her parents asked her to start earning her own money.
She started investing, became interested in the business world, started her own cosmetics company and learned how to manage it. This gave him tables, initiative and business and financial idea. She lives off her image of her own free will but, if she ever wants to abandon that lifestyle, she has several tricks up her sleeve.
Kris Jenner, the hand that rocks the cradle
The role of her mother is paramount: she has turned all of her daughters into billionaires by exploiting her potential since childhood.
She first, she took advantage of the image of the little ones through her reality show, as it gained popularity to get sponsorships and alliances with the most important luxury brands in the world.
When the Kardashians and Jenners were teenagers, they signed million-dollar deals with internationally renowned luxury firms, increasing the value of the young women's own individual brand. Kris Jenner taught them early to take the helm of their own lives, she advised them to launch their own products in order to take advantage and maintain their popularity.
Irreverent stamp
Undoubtedly, the character she has created is very controversial: Kylie Jenner was accused of cultural appropriation, of house robbery, of damaging the relationships of her sisters.
She dares with everything and was precocious even to be a mother, for all these things Twitter users make an effort to express praise and criticism.
Jenner is not a gray character, she is loved or hated, that is why she is always on everyone's lips and the echo of her surname keeps her in the profitable candlestick of today.
Her followers empathize with her
Despite the forcefulness of her actions, she in her ways always sinned humble compared to her older sisters. She even confessed shy on more than one occasion.
She has no qualms about telling and expressing her fears and phobias, something that transmits closeness and reality to the viewer. The followers of the youngest millionaire in the world are touched by her with hers, exhausted from her and identify with her.
They forget her origins and ignore her character and come to convince themselves that Kylie Jenner is a person they could meet at the bar below her houses.
Always correct
She identifies with an entire generation of people who grew up with her. She speaks their language, listens to the same music as them, consumes the same products.
Person and character learned to speak the language of the masses and they know who they are addressing and how they have to do it. She also knows which events she is welcome to appear in and which to avoid, but above all, she knows who she should appear with on each occasion.
Think monetarizing
Her sister Kim Kardashian suffered a media crisis that her mother had a hard time assimilating. Fortunately, the waters did not take long to return to her channel and Kris Jenner learned a valuable lesson about the extent to which to pressure her daughters and how to redirect her behavior, although she was already a media expert for a long time. weather.
The matron of the clan registered herself as the "mother" of her offspring, whom she turned into money-making machines.
They all drank from her knowledge, they learned to conceive life from a business perspective as a digital native, she learns to handle technology as if it were an extension of her hand.
She takes advantage of her strengths
All the sisters live on her image: they take care of each other from a very young age, that is why their life is intrinsically linked to the fashion, cosmetic and luxury industries in general.
They train their bodies every day, wear the best brands, are never photographed or filmed without makeup, and underwent countless cosmetic operations.
They know how to take advantage of that, they also monetized that by launching the space "Keeping up with the Kardashians."
They know what her strengths are, in the case of Kylie, her fleshy and perfectly defined mouth, a trait that explodes like no one: she first taught tricks to swell them up, then to maintain her hydration and nutrition. She then recognized that the trick was in profiling them and in the end she launched her own cosmetic line as she was just a teenager.
Keeping up with the Kardashians
If not for the "reality" Kylie would never have been the youngest billionaire in the world. The program was a mass phenomenon that got both her followers and her detractors to allow themselves to be carried away by the sick obsession of knowing and commenting on the family boutades.
All of her outbursts became headlines and they had the opportunity to be able to live it all, in terms of experiences and in terms of learning.
Now Kylie is a mother, she wants to leave behind the life of luxury, fame and excess to give herself to her family. And even that she can afford.
