Rihanna became the richest singer in the world
The artist owns 50% of the Fenty Beuty cosmetics brand, representing $ 1.4 billion of her total fortune. The product that made her succeed was a foundation for the face with 40 different shades, which they later expanded to 50. "Being inclusive for me always came naturally," she explained at the time of her. Only Oprah Winfrey surpasses her as the richest female artist
Rihanna became the richest singer in the world, as announced on Wednesday by Forbes magazine, which follows the evolution of each individual's wealth in dollars throughout the year and produces the now famous Forbes ranking.
The Barbadian singer and businesswoman, fashion designer, actress, diplomat, writer, dancer and philanthropist positioned herself in billionaire status, second only to Oprah Winfrey as the richest female artist.
Rihanna: the richest singer in the world
According to the Forbes publication, the singer's value rose to the figure of 1.7 billion dollars, and that is largely thanks to her adventures in the world of beauty and fashion.
Fenty Beuty, a cosmetics brand that was launched on September 8, 2017, Rihanna owns 50%, which represents 1.4 billion dollars of the fortune of the magician, which increases the wealth of she.
Rihanna's Fenty Beauty
When Rihanna launched Fenty Beauty, she changed the beauty game forever by introducing an unprecedented baseline that featured 40 shades for people of all colors. The line expanded to 50 foundation shades and 50 concealer colors in 2019.
"Being inclusive for me always came naturally," Rihanna explained to ET. "I see how women get so emotionally involved and feel represented. They feel like they can see themselves on the shelves and in campaigns."
Inclusive makeup
With the new inclusive makeup collection she began to expand the business to skin care products, and it is not just targeting women Rihanna. She wanted to make sure that her Fenty Skin line not only worked for all skin tones and types, but was also gender neutral, so she called on friends like A $ AP Rocky and Lil Nas X to star in the campaign session.
In an interview in which she asked about the new cosmetic line, Rihanna said that she "wanted men to be represented because this skincare line is gender neutral."
"I want it to be for everyone, so that there are no men scared of using skincare. They think it's feminine, they think it's just for girls, and I don't like that idea. We all have skin, we all wear skin, like that. that I knew we needed that male representation in the campaign, "he added.
Regarding the products that she is marketing in different ways, the singer pointed out: "We want these products to work for all skin types and, of course, all skin tones. I want these things to be different from everything in the market. I want it to be simple. I want it to be accessible, but still with the high level of ingredients that some of these other brands have, but they are very expensive. "
Rihanna's lingerie line
Part of her fortune also comes from her involvement in her lingerie company, Savage x Fenty, estimated to be worth $ 270 million, and from her earnings as a chart-topping musician and actress. . In February, it was announced that the A-list star's lingerie and loungewear brand had achieved a $ 1 billion valuation in lingerie stock, and Forbes estimated that it would be "the global lingerie market leader by 2025. ".
