Kim Kardashian Announces She's Renaming KKW Beauty ... As Fans Speculate She Will Drop The 'W'
Kim Kardashian West, 40, announced on Twitter that he was temporarily shutting down his lucrative KKW Beauty line to rebrand him.
In a long series of tweets on Tuesday, the mogul explained that the product line in its current iteration will no longer exist and will be relaunched with "new formulas that are more modern, innovative and packaged in a new elevated and sustainable look."
While he didn't mention the reason behind the makeup makeover, fans immediately began to speculate that Kim would remove the 'W' from the tag amid her divorce from Kanye West.
Changes: Kim Kardashian West announced on Twitter that she was temporarily shutting down her lucrative KKW Beauty line to rebrand and fans are speculating that she will remove the 'W' from the name in the middle of her divorce from Kanye West.
"For our loyal customers, it all started with a contour kit and expanded to eyes, lips, body and many incredible collections over the last four years," he began on Twitter.
‘On August 1 at midnight we will close the site http://KKWBeauty.com so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable format. new look, 'Kim continued.
'I'm excited to continue developing and expanding my product range and that I can finally experience it the way I've always envisioned it.
Rebrand: In a long series of tweets on Tuesday, the mogul explained that the profit line as it is now known would cease to exist and will be relaunched with 'new formulas that are more modern, innovative and packaged in a new elevated and sustainable look. .
"Thank you so much for being on this incredible journey with me, and I promise we won't be leaving for long," he finished the KUWTK star before saying goodbye with "xo, Kim Kardashian West."
Despite including her married name of hers in the signature, her followers began to respond with theories that Kim was rebranding her due to her impending divorce from Kanye West and that she would remove the ' W 'from her name.
"I think she is removing the W from the entire brand," replied one user before another repeated. "She will remove the W from her mark."
A third seemed offended that the Calabasas maid beauty thought no one would notice what she was doing: "Lol, so basically now that you're getting divorced you don't want that" W "in the name. Just say it and keep it moving Sister we're not new
Theories: Despite including her married name in the signature, followers speculated that Kim was rebranding her due to her impending divorce from Kanye West and that she would remove the 'W' from her name.
End of an Era: Kim filed for divorce from Kanye in February citing irreconcilable differences after a traumatic year in which the rapper apparently struggled with mental health issues.
Kim filed for divorce from Kanye in February citing irreconcilable differences after a traumatic year in which the rapper apparently struggled with mental health issues.
The A-list couple started dating in 2012 and got married in 2014 in Florence. They share four children together, North, son Saint, five, daughter Chicago. three, and Psalm, two.
Since then, Kanye has started a flourishing relationship with Russian supermodel Irina Shayk, 35, while sources have said that Kim is hesitant to start dating again.
Kim launched her eponymous cosmetics line in June 2017 and in November of the same year, the star launched KKW Fragrance.
Fan Favorite: Since its inception, KKW Beauty has introduced collections that revolutionize the direct-to-consumer model by repeatedly selling multiple releases.
Lucrative! In January, the beauty company Coty Inc acquired a 20% stake in Kardashian's beauty business for $ 200 million.
Since its inception, KKW Beauty has introduced collections that revolutionize the direct-to-consumer model by repeatedly selling multiple launches.
In October 2019, KKW Beauty entered Ulta Beauty as the exclusive retailer in the US.
In January, the beauty company Coty Inc acquired a 20% stake in Kardashian's beauty business for $ 200 million.
At the time, it was said that the partnership would include the development of a KKW Beauty skincare line that is expected to launch in fiscal 2022.
The multi-million dollar deal raised Kim's net worth to $ 1 billion (the ex-Kanye she's separated from is said to be worth $ 1.8 billion).
Money Maker: The success of Kim's product lines helped turn her net worth into a multi-million dollar this year.
