With her new book, "A Most Intriguing Lady," set to be released soon, Fergie appears to be working on her Instagram handle and has amassed a following of over 500,000 by sharing quintessentially British family photos.
A PR expert, Adeline St John, has analyzed Fergie's rising star on the platform and noted how she has a green color scheme going on her handle, which fits with her profile's Regency theme.
Adeline also mentioned that Fergie's carefully considered, professional approach is more in line with the royal standard, just like Sussex Royal's approach before it was defunct.
It's possible that Fergie and her team looked to Sussex Royal for Instagram inspiration, and Adeline stated that Fergie is establishing herself as a professional author with a consistent, cohesive brand behind her and her work.
