Following in the footsteps of the Duke and Duchess of Sussex, Prince William and Kate Middleton are embracing a new approach to engage with the public through social media.
Recently, the Prince and Princess of Wales shared exclusive behind-the-scenes footage of a coronation on their official Instagram account, drawing inspiration from Harry and Meghan.
Nick Ede, an expert in brand and culture, commented on this new endeavor, stating that William and Kate are playing their part in "rebranding" the Royal Family in the era of social media.
"When Meghan and Harry were associated with the Sussex Royal brand, they cleverly utilized social media as a means of communication, and I believe that the Prince and Princess saw this trend as something they should adopt," the expert shared with the Daily Mail. He added, "However, this isn't a new phenomenon for public figures. Celebrities from Madonna to the Kardashians have been using social media to communicate, so it was only a matter of time before the Prince and Princess employed this clever strategy."
Ede further explained that the couple's decision to create these short films is a step in the right direction. He praised the films for being interesting, visually engaging, and offering a different perspective on storytelling. With the prevalence of short-form media on platforms like TikTok and Instagram, he believed that this approach would be an excellent way to build their brand.
According to the expert, the Royal couple is successfully striking a balance between consistency and modernism to maintain the positive appeal of the Royal Family. The "behind-the-scenes" trend has long been used by celebrities and public figures to connect with their audience, and Prince William and Kate Middleton have recognized that social media provides an excellent avenue for communicating with their fans, the media, and even their critics.
By offering glimpses into their lives, they can cleverly control the narrative while also revealing a more human side, an aspect that the Royal Family has been criticized for lacking. Ede referred to this approach as a "winning formula" and expressed confidence that Prince William and Kate Middleton's new strategy would be well-received.
