She essentially wanted exclusive ownership of the name. However, just barely a week after their Spotify deal fell through, U.S. officials rejected the trademark application.
The U.S. Patent and Trademark Office refused Meghan Markle's application, citing a likelihood of confusion with an existing company based in Arizona. So what does this mean? Well, there's more to report than just this incident. This is yet another setback and snub for Meghan Markle and her team.
They thought it would be a great idea to secure the trademark for Archetypes, hoping to be the sole podcast or audio platform discussing various issues related to women's cultural treatment and stereotypes. However, it turns out there are already other brands utilizing the name.
This lack of originality and attempt to monopolize the term is reminiscent of the Fine Brothers' failed attempt to trademark "React." I used to be friends with those guys, although we haven't been in touch for a while. They became quite full of themselves back then.
I wonder how they're doing now. I genuinely hope they're doing okay. I don't wish for anyone to disappear. The Fine Brothers created the "Kids React" series and tried to claim exclusive rights to the word "React."
Eventually, they expanded their brand and offered licensing opportunities for others to create reaction videos. It was a bizarre turn of events, and they faced some controversies along the way. The concept of anyone owning a word has always struck me as peculiar.
These constant reality checks for Prince Harry and Meghan Markle are hard to ignore. I wouldn't categorize it as bullying or harassment; it's simply the consequences of their actions. Perhaps they should take a step back from the public eye and give us all a break. Frankly, we're tired of hearing about their attempts, whether through their PR or otherwise.
And let's correct the LA Times here: Harry and Meghan did not cut ties with Spotify; Spotify fired them by choosing not to renew their contract. It's essentially the same thing. If they were generating success and making money, they would still be on Spotify. Let's keep things honest.
So, why are they facing backlash? Are you paying attention, LA Times? Just take a look at my past Meghan Markle videos where I discuss this topic. People aren't happy with them. Now, regarding the Wall Street Journal's mention of ongoing conversations for other platforms to host Archewell content, it's no wonder they're facing criticism. This constant drama becomes tiresome. Remember Bill Simmons' statement about selling documentaries and podcasts? No one cares about your opinions unless you're talking about the royal family and complaining about them. Harsh, but there's truth in it.
They've exhausted their welcome with all this drama, and it's time to move on. How they'll manage to do that remains to be seen. However, a new poll in Britain reveals a new low in Meghan Markle's popularity.
According to a recent YouGov poll conducted between June 7th and 8th, her net positivity rating stands at negative 47. This is a six-point drop from the data collected in April. A staggering 65% view her negatively, while 11% are unsure, and only 24% hold a positive view. It's a significant blow to her public image, with this being her lowest rating since polling began in 2017. Even Prince Harry's rating has decreased.
So, how can she bounce back from this? It seems unlikely that she'll take the advice, as Bethenny Frankel suggested, and simply own it. Instead, it's been reported that Meghan Markle is planning to launch a high-end celebrity-based products brand. This comes on the heels of the Spotify and Dior snubs. She aims to create a line of luxury products, seemingly following in the footsteps of Gwyneth Paltrow and her brand, Goop. She even attempted to trademark "The Tig" previously, and it appears she intends to resurrect it. Meghan wants to be like Gwyneth Paltrow, who has built a respected persona through her own work as an Oscar-winning actress, despite controversies and criticisms. In comparison, Meghan's accomplishments are limited to her roles in "Suits" and "Deal or No Deal," along with marrying a prince.
Well, she has done more than some actors, I'll give her that. I mean, "Deal or No Deal" and "Suits" are two gigs that have gained some recognition. However, let's be honest, they're not on the same level as "Shakespeare in Love," "The Count," or "Iron Man," which are just a few examples of Gwyneth Paltrow's impressive career. It's the breadth of Gwyneth's accomplishments and the brand she has built with Goop that attracts people. So, the real question is, can Meghan successfully rally support for her new venture, The Tig, while still entangled in all this drama? Will she put an end to the drama before launching her high-end products? And most importantly, will celebrities actually want to buy her products? That's the ultimate test.
I'm curious to see how it all unfolds and I'm especially eager to try out these products when they hit the market. Meghan has a lot on her plate as she reevaluates her direction and figures out her next move. Is this her future? Will she attempt to gain success through The Tig? I'm sure she has been working on this for a while, especially considering her deal with WME. The launch of The Tig website is likely imminent; it's just a matter of timing. She needs all the negative attention to die down before making a big announcement. It's crucial for her to stop making controversial statements in the press and complaining about car chases.
However, one thing to consider is Harry's upcoming trial. How will that affect their plans? Perhaps they're anticipating some sympathetic media coverage if they lose the trial, which could coincide with the launch of The Tig. Who knows? All I can say is that I'm still hoping for a South Park movie that parodies this situation.
Meghan Markle's situation isn't exactly the same, but she wants to assert ownership over her show, Archetypes. She desires to establish that no one else can produce content under that name, specifically addressing women's cultural treatment and stereotypes. However, the trademark office deemed this too confusing, as there is already an Arizona-based company called Archetypes LLC that has been using the name since 2015 for books and articles about nutrition and fitness, which bears some similarities to Meghan's intended use. They beat her to it, and that's how it works. Now Meghan Markle apparently has another three months to refine her application and potentially purchase the rights. It's just another example of her team's lack of foresight. They simply can't seem to achieve any victories lately. It's truly unbelievable.
This rejection is a significant blow, and it's important to note that this incident occurred even before their Spotify deal fell apart. I have a suspicion, shared by other staff members, regarding the ultimate direction of Archetypes, but we'll have to stay tuned for more information. Overall, this is not a good look for Meghan and Prince Harry. They consistently overestimate their own value, and their perceived worth far exceeds their actual worth in reality. It seems like they've been facing a series of disappointments in the past few months.
