Their CEO, Alexi Robichaux, walked in sporting a peculiar costume that gave off the vibe of a costume party. The reason behind this unusual attire was soon revealed: the company had missed its initial revenue target, prompting a strategic shift.
Robichaux, while explaining the reorganization, compared it to a train switching tracks. He even had a train whistle and a conductor's cap, blowing the whistle as he unveiled the changes. An attendee later described it as one of the most awkward and unprofessional moments they had experienced.
As employees observed, their new roles were displayed on slides, and when one employee's photo appeared, it felt as though they were reading their own obituary, according to the individual. Better Up, once valued at $4.7 billion, is known for having Prince Harry, the Duke of Sussex, as its Chief Impact Officer since 2021. However, even with a royal figure in its ranks, the startup has struggled to maintain its stability.
Last year, the company faced a revolt from its extensive roster of contractor coaches due to modifications in their pay structure. The relationship between the coaches and the company remains tense, as reported by several coaches. Recently, Better Up laid off 16 of its staff members, which, according to multiple employees, was the culmination of months filled with turbulence. This period included executive outbursts, mysterious staff departures, and declining morale.
Employees shared a common sentiment of disappointment, feeling that despite the company's mission-driven rhetoric, they were treated poorly internally. Some voiced concerns about the startup's prospects, doubting whether it would go public as planned. They emphasized that without Harry and Meghan's involvement, the company would have likely remained obscure, and its unsavory practices might have gone unnoticed.
In light of these developments, Better Up employees have taken to online platforms to voice their grievances about the company's policies and leadership. Notably, they have called for Harry's removal from the board, asserting that he serves primarily as a brand ambassador without significant day-to-day involvement. Some employees went so far as to label him a "damn CEO," implying that he is detached from the operational aspects of the company.
The situation has raised questions about the legitimacy and professionalism of the organization, with concerns about profit-taking, executive enrichment, and the well-being of both staff and clients. The association with Prince Harry, once seen as a boon, has now become a source of criticism and controversy for Better Up, leaving many to ponder the trajectory of this once-promising startup.
