One of these influencers, known as Kaiser and the headwriter for a blog called CBit, revealed that she had signed an NDA and had read the book over the weekend. Interestingly, Scobie's book contains numerous compliments towards Meghan while being notably critical of Princess Catherine. This stark contrast between his public denial of friendship with Meghan and the content of his book raises questions about transparency.
The use of NDAs in this situation is reminiscent of practices associated with Meghan, which some find concerning. These actions may alienate those who seek a more balanced perspective rather than a hostile or combative one. Social media influencers and bloggers who received the book before its public release are expected to give it significant online exposure when it becomes available on Tuesday.
Notably, the US-based arm of Scobie's publisher, Harper Collins, seemed to keep their UK colleagues largely unaware of the pre-publication plan. Scobie's efforts to secure favorable coverage began with an interview in the American magazine People, known for avoiding controversial or negative subjects. He also gave interviews to Paris Match, which published excerpts of the book in French, and to The Sunday Times.
In addition to these developments, an American lawyer named Balinsky, who hosts his own podcast, described "End Game" as motivated journalism, using the term to accurately describe it. He did not hold back in his description of Harry and Meghan as media hogs and expressed little respect for them.
In another twist, royal biographer Angela Levin made claims and accusations against the Duchess of Sussex, referencing leaked extracts from "End Game." Rumors have circulated that Meghan had control over the book's content, much like she did with "Finding Freedom." Levin expressed skepticism about Meghan's denial of involvement, citing her past behavior.
Megan's alleged aversion to the royal family and their procedures is said to be detailed in the book, further complicating the narrative surrounding its creation. In other news, Prince Harry and Meghan Markle have been compared to former reality TV contestants due to their publicity tactics. PR expert Edward Corm Jam from Go Up PR commented that the Sussex brand now has little currency left in it. He noted that they had shifted from being treated as royalty to tabloid fodder.
Corm Jam expressed surprise at the approach the Sussexes have taken towards publicity, stating that they could have established themselves as diligent, serious filmmakers who could have seamlessly mingled with A-list actors and leaders. Instead, he remarked that their strategy seemed more akin to that of reality TV contestants, constantly generating scandal-related headlines to remain in the public eye.
