In June, Harry’s friend, Nacho Figueras, found himself in the midst of royal fan fury after posting an Instagram story featuring some PR gifts from none other than Meghan Markle’s brand, American Riviera Orchard. The timing of this post couldn’t have been more perfect—or, depending on your perspective, disastrous. Just hours before the Princess of Wales made her long-awaited return to the public eye during Trooping the Colour, Nacho shared the post. It went live at around 11:00 p.m. New York time, meaning British fans woke up to it at the exact moment Catherine was stepping into the spotlight for the first public appearance of the year.
Catherine, glowing after months of chemotherapy, reentered the public eye in true star fashion, and right in the middle of it all, Nacho decided to showcase some jam and dog biscuits. Subtle, right? Not exactly. It was as if he was making a statement—one that was as clumsy and attention-grabbing as a wrecking ball. The timing felt intentional, like a reminder of how much Nacho isn’t a fan of Meghan’s brand.
What made the post even more eyebrow-raising was the image itself: a jar of jam, accompanied by a dog munching on biscuits. If you’re going to post a picture like that, you have to know what you're doing, right? Was this Nacho's way of poking fun at Meghan's quirky PR decisions? I mean, who pairs jam with dog biscuits, anyway? And why was a female dog placed next to the jam jar? It felt like a not-so-subtle jab at Meghan’s attempt to sell anything, even under the guise of PR gifts.
It’s also hard to ignore how out of place this jam post seemed on such an important day for the royal family. Catherine, who had just returned to the public stage, was undoubtedly the main story. And yet, Nacho managed to draw attention away from her with this strange branding move. The whole thing was as awkward as it was funny. Was Meghan really trying to sell jam made in small batches? The whole scene seemed like a bizarre exercise in desperation.
Nacho might have been a genius for timing this trolling moment, but was it intentional? Or was he just having a laugh at Meghan’s expense? Perhaps he knew the royal spotlight would be on Catherine and saw an opportunity to add a little fuel to the fire. Or maybe it was just a mistake—he’d forgotten about the jars of jam sitting in his cupboard and decided to post them anyway.
Let’s take a moment to appreciate the dog in the photo, too. The dog may not care about jam, but did anyone else notice how much smarter it looked than Meghan’s branding? Its posture was impeccable, as if it instinctively knew to stay far from the jar. Who could blame it? After all, who knows what kind of preservatives might be lurking in those jars?
So, what’s the takeaway here? Is Nacho just a guy having fun at Meghan’s expense, or did he unknowingly become the hero of the moment? Either way, this jam-fueled trolling is both hilarious and perfectly timed. Meghan’s efforts to build a brand with dog biscuits and jam seem to be a gift that just keeps on giving, and Nacho clearly knows how to make the most of it.
