Just when we thought Megan Markle might take a break from her floundering business ventures, she’s gifted the world yet another train wreck. Enter *As Ever*, the latest brand name she’s plucked from the ether—except it already belongs to someone else.
Meet Mark Ksky, the founder of *As Ever NYC*, a vintage-inspired workwear brand he’s been building for over a decade. You know, through actual work—the kind where you create something from the ground up, nurture it, and most importantly, don’t just slap your name on a half-baked idea and expect instant success.
Ksky, a man of quiet dignity, found himself at the center of Markle’s latest business blunder when she announced her new lifestyle brand under the *As Ever* moniker. His response? A measured, professional consultation with a lawyer, awareness of his trademark rights, and a general attitude of, “Eh, I’ll see how this plays out.” A reaction far classier than anything we’ve seen from Megan, whose usual MO involves playing the victim card while simultaneously cashing in on self-inflicted PR nightmares.
Ksky’s brand was discovered through talent and persistence. He started small, working in a vintage store, upcycling clothing, and gaining recognition organically. Compare that to Megan, who spent her *Suits* paycheck on PR to convince the world she was the next Meryl Streep. The difference? Ksky has been running a successful business for over a decade, while Megan has fumbled through multi-million-dollar deals, leaving a trail of broken partnerships in her wake.
Naturally, Megan’s attempt to claim *As Ever* as her own has backfired spectacularly. Rather than solidifying her brand, she’s given *As Ever NYC* a massive PR boost. Ksky’s Instagram is blowing up, his sales are skyrocketing, and his name is all over the news. Call it the “Markle Effect”—just not in the way she hoped. Instead of elevating herself, she’s unwittingly boosted the very people she tried to bulldoze.
Megan’s approach to business seems to be: pick a random idea, assume it will succeed because she touched it, and then watch as it crumbles under the weight of poor execution.
First, there was the *Archetypes* podcast, which Spotify unceremoniously axed. Then came the Netflix deal, which, beyond Harry and Megan’s docuseries, has produced nothing of substance. Now, she’s wading into the saturated world of lifestyle branding with a name that isn’t even original.
To make matters even more ridiculous, there’s another *As Ever*—a Chinese garment manufacturer. So, not only is Megan stepping on a small business owner’s toes, but she’s also competing with an established overseas brand.
One would think that before launching a business, basic due diligence would involve checking for existing trademarks. But this is Megan, whose research seems to begin and end with, “What feels good for my brand?”
Meanwhile, Ksky is playing it smart. He’s biding his time, aware that Megan’s *As Ever* might never even get off the ground. The legal complexities, the competition, the sheer cost of actually producing and marketing goods—it’s a logistical nightmare. And given her track record, it’s hard to imagine Megan rolling up her sleeves and putting in the work to make it a success.
If there’s one thing we’ve learned from this spectacle, it’s that Megan’s attempts to climb the business ladder usually end with her slipping on the first rung. She could have done this the right way: built a brand with integrity, researched her trademarks, and created something of genuine value. Instead, she’s once again exposed herself as someone more interested in shortcuts than substance.
Ksky, on the other hand, is winning without even trying. His response has been calm, professional, and most importantly, profitable. Whether or not he decides to take legal action, he’s already benefited from the free publicity.
Megan Markle’s latest business venture is yet another example of her tendency to prioritize image over execution. While she struggles to find her footing in the entrepreneurial world, small business owners like Mark Ksky are thriving through hard work and authenticity.
In the end, *As Ever NYC* is a reminder that real success isn’t about flashy branding or celebrity endorsements—it’s about building something meaningful, one step at a time. And for Megan, it’s a lesson she seems determined to ignore.
