Meghan Markle’s ‘As Ever’ Faces Backlash After Clashing with Small Business
Meghan Markle’s latest business venture, *As Ever*, has hit an unexpected roadblock—one that could have been easily avoided with a simple online search.
The Duchess of Sussex recently unveiled her **new lifestyle brand, As Ever**, only to be met with an embarrassing issue: the name was already taken.
Enter **Jen, the owner of As Ever Photography**, an Arizona-based business that has operated under the name for **over 12 years**. Unlike Meghan’s rebranding efforts, the photography business holds deep sentimental value—Jen named it in honor of her late grandmother, making it a heartfelt tribute rather than just another **celebrity-backed lifestyle brand**.
Understandably frustrated by the situation, Jen took to **Instagram** to address the issue with a touch of humor. Tagging Meghan, she jokingly suggested that if the Duchess was set on using the name, the least she could do was hire her as the brand’s official photographer.
However, Meghan’s loyal **online supporters** didn’t take kindly to the lighthearted remark. Soon after, Jen found herself on the receiving end of online backlash, forcing her to **set her profile to private, delete followers, and clarify that she wasn’t seeking a hate campaign—just having a bit of fun**.
Despite the controversy, Meghan has **remained completely silent** on the issue. No apology, no clarification—just business as usual. Instead, the situation has seemingly been left for her most dedicated fans to handle, a pattern that critics argue has played out **time and time again** in her PR strategy.
Surprisingly, even **Netflix**—a company with extensive resources—failed to check whether *As Ever* was already in use before greenlighting the name for one of their most high-profile stars. Given their track record with Meghan’s past projects, some are already speculating whether this latest venture will quietly fade into the background, much like her **canceled animated series, Pearl**.
While Meghan’s team remains silent, Jen has found a way to turn the situation into a win. The original **As Ever Photography** has now proudly updated its Instagram bio to read:
“EST. 2013 – Way Before Meghan Markle.”
A subtle but effective **clapback**, proving that sometimes, facts speak louder than royal connections.
With this latest branding mishap, questions remain about Meghan’s **long-term business strategy**. Will *As Ever* evolve into a **cookbook, a podcast, or a home décor line**? Given her history of **frequent rebranding**, it’s likely only a matter of time before yet another business pivot occurs.
For now, small businesses everywhere can only hope that their **brand names remain their own**—far away from the ever-evolving ventures of the **Duchess of Reinvention**.
