Just when you thought Megan Markle couldn’t possibly outdo herself in the “look at me” department, she delivers yet another cringe-worthy video. This time, the Duchess of Sussex shared a story about how she—not the actual donor, Billie Eilish—arranged for a gift to be sent to a teenager whose home was destroyed in the LA wildfires. While the gesture might seem kind on the surface, critics were quick to call out Megan for turning a tragic situation into yet another self-serving PR opportunity.
GB News journalist Sarah Louise Robertson didn’t hold back in her critique of Megan’s latest performance, branding her the “Royal Katy Price.” The comparison is fitting, given Megan’s relentless need to self-promote at every opportunity. “She keeps saying, ‘Oh, I don’t want the limelight,’ yet here she is again, putting herself front and center in what is a terrible human tragedy,” Robertson pointed out. And she’s not wrong. While the wildfires left countless families devastated, Megan somehow managed to make the situation about herself.
Patrick Christie attempted to give Megan the benefit of the doubt, suggesting that at least she did something good. But Robertson wasn’t having it. “Okay, you want to help a poor young girl who lost her Billie Eilish T-shirt? You can do that without making a nauseating, cringy video,” she fired back. The sentiment resonated with many, who argued that there’s a way to do a good deed with dignity—and then there’s the “Megan Markle way,” where the cameras are always rolling, the lighting is perfect, and the script is carefully crafted to cast her as the heroine.
Dan Wooten, another prominent critic, slammed Megan on X (formerly Twitter), calling her the “Disaster Tourist in Chief” for turning someone else’s misfortune into her personal PR campaign. What really irked people, though, was the fact that Megan—a supposed millionaire—reportedly begged Billie Eilish for free merchandise instead of contributing anything herself. “You’d think a woman who flaunts her Montecito mansion and endless designer wardrobe could, oh, I don’t know, buy the girl a replacement T-shirt? Maybe even throw in something extra as a kind gesture,” Wooten remarked. But no—Megan opted to film herself dramatically delivering a freebie from Billie Eilish, as if she were the generous one.
One of the most baffling aspects of the story is the timeline. Megan made sure the whole world knew about her “good deed” before even telling the girl’s mother. “What’s the point of doing something kind if you can’t milk it for personal gain?” one critic quipped. Then there’s Megan’s storytelling style—her over-the-top facial expressions, excessive hand gestures, and that awkward tongue-flickering thing she does. At this point, it’s hard to tell whether she’s trying to be an influencer, a Hollywood starlet, or some kind of lifestyle guru.
Her delivery was so off-putting that people couldn’t even focus on the message. “She turned around and saw a young lady and was like, ‘OMG, how old are you?’” one critic mocked. “Seriously? That’s the first thing you thought to ask someone standing in front of their burned-down house?”
Perhaps the most glaring issue is this: Why did Billie Eilish even need to go through Megan to get this girl a gift? Couldn’t Billie’s team have sent it directly? Of course, they could have—but then Megan wouldn’t have been able to insert herself into the story. This whole stunt further proves what many have suspected for a while: Archewell, the foundation founded by Megan and Prince Harry, isn’t really built on their generosity. Instead, it’s other people donating while the Sussexes take credit, keep most of the funds for expenses, and distribute a fraction with dramatic flair.
As one commenter succinctly put it, “Why does Billie have to send the stuff to Megan to give to someone? Does Megan or Harry ever give anything from their own personal wealth? Spoiler: They don’t.”
Just when you think Megan has reached peak cringe, she outdoes herself. What’s next? A tearful TikTok about the struggle of ordering takeout in Montecito? A podcast episode on the challenges of being a duchess-turned-influencer? At this point, nothing would be surprising. But one thing’s for sure: If Megan Markle is involved, it’s never about the cause—it’s always about her.
Megan Markle’s latest PR move has only reinforced the growing perception that she thrives on inserting herself into tragic situations for personal gain. Whether it’s her inability to let others take the spotlight or her habit of rewriting reality, Megan’s actions continue to alienate her from the very audience she seeks to win over. As critics like Robertson and Wooten have pointed out, her lack of self-awareness and restraint is her undoing. And until she learns to step back and let her actions speak for themselves, the cycle of PR disasters is unlikely to end.
